If an advertisment uses the cast of High School musical...?

Question

Which appeal is highlighted by using the cast of High School musical in a 'got milk?' advertisment. Ethos or pathos?

Answer 1

The Almighty Dollar ;););)

Answer 2

Ethos. It appeals to the audience as if you have knowledge of what you're speaking about. I would say that they obviously know about teenagers and they know the audience and how it will appeal to the people watching. They do their 'homework' and the writing is true to how people would act, etc.