Marketing dissertation (thesis)?

Question

Im a business (marketing) student doing a degree, and i need some help into thinking of what kinda of topics are good for a dissertation. I have an interest in consumer behavior, decision making, or some Psychological staff. Can anyone give me ideas to what is a good topic? I dont need someone to make a topic for me, i will use the replies as a inspiration to get to a conclusion.

Thanks in advance for any help offered.

Answer 1

With that kind of general idea, I really hope that you are not in the process of getting a doctorate, which is the reason one generally does a dissertation. Consumer behavior is a very broad concept, and many people spend their entire careers researching in that area; what parts of it are you interested in?

Answer 2

try - -
1) marketing a product with unknown consumer profile
2) advertising evaluation
3) marketing a concept v/s a product
4) marketing a service (i.e. not a product)
is it ok for u to conclude?