There are two things you need to do: get targeted traffic (not just any traffic - but traffic who are actually interested in your products); and convert that traffic into buyers.
For the conversion, your homepage can still be improved tremendously to increase your sales. Look at the big retailers out there and study how they present their website. Right now you have a tag line for the site explaining what it is all about. But try adding other sections such as Featured Product, Deals or discounts for the month -- and other helpful texts that will entice visitors to check out your site and buy your products
As for getting traffic, you can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
2007-08-28 08:18:09
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answer #1
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answered by imisidro 7
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An initial visitor of your metatags shows abundant use of the word "clone" which is considered "spamdexing." Nevertheless, the following discussion would greatly improve your SEO ranking.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.
And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.
Good luck!
2007-08-28 21:46:51
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answer #2
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answered by Anonymous
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To have good traffic on your website, you need to have a website with the following characteristics:
1. Provide credible, original content in as many forms as possible.
Original content is important. Users may come to your site once, but to keep them coming back you've got to have fresh original content.
2. Provide valuable, timely information to the user, not lots of data.
Web sites should be updated regularly. Stale Web sites say "been there, done that." For the information to be valuable it should be well-edited. For external links include only the best sites with concise descriptions. For internal content be like a magazine editor, don't rush to publish mediocre or incomplete articles.
3. Custom-tailor the information to user preferences.
One of the Web's strengths is the volume of information available. That is also one of its weaknesses. Sites that offer customization allow the user to filter the content they see. The future of the Web are "one-to-one" Web sites. These automated, database-driven sites adapt the content, advertising, and even the look to individual users. New technologies allow webmasters to create dynamic, interactive, and adaptive Web sites.
4. Easy to read
Make your pages as easy to read as possible. Black text on a white is the easiest to read. I've seen some nearly impossible to read pages that use backgrounds the same shade as the text
5. Interactive
Good interactivity engages the user and makes your site memorable. After original content, the second most important trait a Web site should have is interactivity. The Web is an interactive hypermedia communications medium that your Web site should reflect. Sites that involve the user and have a sense of fun or adventure will get more hits, and can charge more for ad space.
6. Well-organized
Balance the number of levels (the degree of hyperization) with page length to minimize scrolling and display time.
7. Dominate a subject area
Don't duplicate a list when you can point to it. Leverage other people's work to reduce your workload. Let others who specialize in a particular topic keep their list up to date for you. On the other hand, don't make lists that point to lists ad infinitum, seek out the meat of the site and point directly to the article or resource. Many sites on the Web are just lists that someone else has already done.
2007-08-30 05:17:18
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answer #3
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answered by Anonymous
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Well,
a little text on the homepage would not hurt. Also it would help with the search engines.
There are tons of marketing activities that you can do to drive traffic to your site but I would concentrate on fixing the site first as if you get visitors that do not buy then you have achieved nothing.
I would suggest an internet marketing guide fron planet ocean and possibly (my favourite option) a 1-on-1 mentoring program.
A mentor would guide you step by step to help you building your business online.
Search marketing guide: searchenginenews.com
1-on-1 mentoring: http://www.covertsem.com/
Good luck!
2007-08-28 17:23:27
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answer #4
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answered by Anonymous
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Building on that first answer, i would add:
Press releases or advertisements in golf magazines.
Go to golf tournaments and hand out brochures.
Advertise at the golf tournaments.
Send a letter to every PGA professional telling them about your web site.
2007-08-28 15:21:25
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answer #5
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answered by hottotrot1_usa 7
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pousting a Q here every one will look at it
2007-08-28 16:50:32
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answer #6
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answered by Lilka 3
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