OPENING a KOREAN AMERICAN RESTAURANT NEED SOME ADVERTISING IDEAS OR PROMOTIONAL IDEAS IT IS IN A COLLEGE TOWN?

Question

I WOULD JUST LIKE SOME PROMOTIONAL IDEAS TO BRING IN THE CROWD ONCE THEY TASTE THE FOOD THEY WILL BE BACK THANKS

Answer 1

Firstly, if you have no experience in the restaurant business, I'd advise that you work in restaurants for the next six months or so doing everything from busing tables and washing dishes to waiting tables and cooking if they'll allow you back there and if you have the skills. This will give you some of the work experience that you'll need to understand and run a restaurant profitably.

If this is your first business venture, I would strongly recommend that you talk to a business counselor before you do anything especially spend money. I'd call the local office of SCORE (go to http://www.score.org and input your zip code to find the chapter nearest you), the advice is FREE. Ask for someone who has a background in restaurants and they'll try their best to match you with the right counselor.

The counselor at SCORE will most likely advise you to write a business plan with a marketing plan as a subset of that and this is very good advice because it will force you to dig out all of the start up details and the costs of starting a Korean American restaurant and force you to also understand all of the aspects of this business including the customers you'll concentrate on (your market ) and how you'll get them to find out and want to come to your fabulous restaurant.

The location of the restaurant is important but doesn't make it successful. To prove that all you have to do is walk down a street in your town where there are several nice restaurants all in a row and you'll find one or two that are empty while the others are very busy. It has to do with menu, ambiance, and your reputation at the beginning and over time.

You also have to have food handling licenses, the right zoning, the right city and county licenses and permits and you have to be skilled at negotiating with your landlord about who'll stand the cost of the build-out or the changes to the premises to make it ready for your look and feel.

You also have to worry about the normal business planning and management issues related to starting up any business.
Take a look and read some of the articles at:
http://www.ychange.com/small-business-consulting-articles.html
especially the ones about a business plan and starting a business. Also try their Blog and their Bulletin Board.
Hope this helped.

Answer 2

Promotional Ideas: If i give you a good one. what do i get? will you send me 1 big bottle of really good kimchi?

send out flyers, you need to be known. maybe you can have a buddy system. where in a group of 3, they only need to pay 2/3. So its like if you are 3 one is free and a free complimentary bottle of soju.

You can also get all their name cards put in a fish bowl and tell them that you will be getting 5 names that week for free meals on their next visit.

Answer 3

Flyers with the menu , passed out at the dorms .

Oh, and at the faculty lounge , may as well attract the crowd with the paychecks too !

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Answer 4

take sample food to a Football Game and then people will soon come