How do I market a new menu item to McDonalds??

Question

I have an idea for a healthy food item..
How do I go about selling it to McDonalds?
Will they steal my idea?
How can I protect my idea?
Is there a patent for recipes?
But if they use the same ingredients, how can I stop them?
There are only 2 main (very common!!) ingredients

Answer 1

They probably have teams of people who are paid to come up with ideas but if you really want to sell your idea I'd guess you would want to speak to some kind of development or marketing manager within the company and have some way of proving that it's your idea - post it recorded to yoursef at first for example.

Answer 2

If this idea is valuable to you, in your best interests I would suggest that protect myself. You are going to approach a huge conglomerate with an idea that who knows could be a million dollar idea. So I would do the "poor mans copy right" as on of the responders had originally told you and I would go to an attorney with the idea. You need professional advice approach a government organization called SCORE, they give free advice about starting a business. You can look them up in the yellow pages or go to www.score.org and there it will give you the address and phone number of the nearest office in your are, remember to protect yourself. Do not approach the company directly on your own w/o getting some type of professional advice and have a team of people on your side. Good Luck!

Answer 3

Why doesn't McDonalds offer a tasty, lower calorie, healthier version take recipe for biscuits and sausage gravy, grits, and cheesy grits, and a softer egg yoke, all in a cup, mix and match, you get the idea, all in a cup deal for breakfast? They have most of those ingredients and items on there menu now anyway!

Answer 4

Corporations, such as McDonalds, Burger King, Subway, Quisnos, etc., have nutritionists and other professionals! that oversee and create new food items, to see if something should be changed.

They do not need an outsider to tell them how to run their business, healthy food item or not.

Open your own business with your "healthy food, item," you may become a millionaire! Good Luck.

Answer 5

as for giving them a new idea that is something you made up yourself, contact their headquarters. I believe someone posted that information.
Not sure if there is a patent, however i can tell you how a "POOR MAN" does a copy-write. You take and write it down, then take to post office, send it to yourself and have the name of what recipe it is on the outside of the envelope, then put a sticker for signing over part of the hand written recipe. Yes you will have to sign for this to be delivered. But if it is still sealed up, and under the sticker post office put on there is over part of the writing that you said what is inside, you can stand a chance for winning if you ever went to court.

Answer 6

To be honest with you, if there are only 2 main and common ingredients, they have likely already thought of it and junked the idea.

If you really want to pursue this, you should try to contact them by email. That way, you have a dated and saved copy of your contact with them, which you may choose to use as evidence should you come to believe that the hamburgler has stolen your recipe.

Answer 7

Consider keeping one or two of the ingredients secret so your idea can't be stolen, draw up a proposal and make an appointment with their buyer/whoever buys for the restaurant and be prepared to give them a taster/sample. Good luck!

Answer 8

Contact their head office at:

McDonald’s Restaurants Ltd.
11 - 59 High Road
East Finchley
London N2 8AW

Or Tel : [phone]


Good luck!

Answer 9

1

Answer 10

Menu? McDonalds?

A futile exercise, my friend. Half of their customers cannot read, and those that can read have no taste. Ergo, no need for a menu!