Press release to promote an event?

Question

I have a free event that I will be promoting. I would like to get press releases out there.

Any tips on getting it noticed? Any tips on writing one that will get the message out there?

Answer 1

Keep it simple. Get all the facts out there -- who, what, where, when, how. I've seen many events' releases where the date wasn't listed. Ugh. You are inviting a trip to the waste basket when you do that. Give a contact person with phone number for questions. If you can find a specific person for mailing purposes, great, but it's not absolutely necessary.

And remember the one cardinal rule of writing: people who don't know when to use its or it's can't be trusted. So write it as if it were headed for print (which in the case of a pennysaver, it might be).