I did Mary Kay for several years and have several friends doing similar, home based sales. There are a couple of things that pop out when it comes to getting customers.
1. The net is a great way for people to find you and contact you. For some home based sales though, it isn't always the best way to accumulate sales. Most of the companies like Avon will see online to anyone wihout needing to use a rep as a way into the system. So, what you may want to do is start a rewards program for your customers. You can make up small cards on your home printer and for each purchase of so many dollars, they get a stamp. After making a certain number of stamps, they can either get a small product for free or a discount on the next purchase (keep track of all this for tax reasons!). If they order online, they get one extra stamp each time...this will provide incentive for using your website. Also, if Avon's company site does allow customers to attribute the sale to specific reps, be sure all you customers have the needed ID # or information..include it on the back of your books.
2. Mary Kay reps are expected to be appropriately dressed and made up for any situation where they could encounter a new customer...basically any time we left the house! In was ingrained that we always carry cards, catalogs or the latest sale flyers and some small sample. My group leader told us to leave cards and give them out to everyone...waitresses, the girl at the pharmacy, the woman we spoke to inline at the grocery store. If anyone commented on our makeup, scent or skin, we would mention the product we used and offer a sample. It seems a bit pushy, but let me tell you it worked! I got more orders that way, especially for things like lotions and hair care products.
3. Find your niche. A lot of the most successful reps work with certain groups at first. If you're a stay at home Mom who knows other stay at home Mom's, do a spa day using any of the appropriate products. Be sure to have a disply set up of any products good for kids such as sun tan lotion, bug repellant, child friendly shampoos. If you work in an office, pass out brochures and include a note on the desk freshen up pack...deoderant, face powder, hand lotion,etc. Work out what would best suit your workplace, design the set and price it. I had a very unusual niche...drag queens. I lived in an area with a large gay community and these guys loved having someone come to them and teach them about skin care and makeup. I made a killing every time they ordered. The point is, use the contacts you have to build up the group you can really market yourself to. That will lead into an ever wider circle of orders.
3. Spouse shopping services are really helpful. Many spouses want to get thier sweeties some of your products but have no idea what their wives may order or how to get it. Around every female oriented holiday, send letters out to the spouses reminding them that you would be more than happy to help them put together fabulous gift baskets. Now, to do this you really need to keep track of what your regular customers order, but it can be worth it.
The big trick is exsposure. Hang catalogs on every house on your street and another two streets in your neighborhood. Switch streets every so often, but always put a catalog on the door of anyone who even contacted you. A sign on your front yard (if allowed by your HOA) and one of those lovely magnet signs for your care are inexspensive ways to let folks know you're out there. If you have kids in school, see if you can come up with a fundraiser to do with them. Set up display tables and bring along any items youhave stocked for immediate sale to any holiday bazaars, church sales or local fleamarkets. The more you do to get known, the more people you will reach. Good luck!
PS..one other thing..you may want to consider moving your page to a place like yahoo or even purchasing a site of your own someplace. It is not exspensive. The problem with myspace is twofold...one you have to register to access the pages, which many customers simply won't want to do..and the other is the reputation of the site. My bet is you are putting off a fair number of people because of it.
2007-08-08 22:51:20
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answer #1
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answered by Annie 6
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In order to have your Avon business succeed, you need to get up, get cute and get out - of the house!! You need to be meeting the people that you want to sell to. You need to ask them if there is any reason why they wouldn't like to try Anew Skin Care line. Ask them to put aside their current skin care products and try Anew for 1 week. Show them how to use it, let them know about the money back guarantee (Avon does have one, right?) and follow up with them. People want to feel important; they want to try new things. If you look and act like a professional, you will attract professionals. Follow up on all your brochure drop offs. Knock on 3 doors each day every day, introduce yourself as the Avon rep. for the area. Give out samples and follow up on them. You have not even begun to tap the market out there, right in your own neighbourhood! If you doubt that women and men spend on skin care and cosmetics, spend an hour watching the cosmetics counter at a major department store. It is nothing for women to drop $200.00 to $300.00. Those are the kinds of sale you want. Read up on selling, attend your meetings, be ready to sell - ALL THE TIME. Turn your computer off and get out to meet people, they are the ones that buy - not your computer!
2007-08-08 13:00:24
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answer #2
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answered by Mawia 7
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Hang up fliers around your area, ask friends to tell their friends, etc. Sorry, sounds like you've down about everything.
2007-08-08 12:41:20
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answer #3
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answered by ♥♥Nicole♥♥ 5
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i agree with the first person. also:
have testing parties. - have a small group come to your house and show them some products and tell them what they do. then put the product on someone so they see how it works.
2007-08-08 13:32:35
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answer #4
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answered by .Frequently♥Dazzled. 5
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