In the classic movie, "Miracle on 34th Street..."?

Question

There is a scene in the advertising department of Macy's where a group of women are pasting ads from other stores into books for reference by sales clerks. A man stops another man and says something like, "We need more books, Joe." Joe says he'll get some right away (or something like that), and a blonde woman calls out, "And I need more wanamakers!"

Does anybody know what she's talking about? Wanamaker's was a big department store in Philly and NYC when the movie was made -- Macy's even bought out Wanamaker's in the end -- but the context of what she is saying doesn't make sense...unless she means she needs more ads from Wanamaker's? Even then, that's kind of a weak interpretation of the line, I think.

I know Wanamaker's invented the price tag and the white sale and cash returns...could she be referring to any of these?

If you've got an answer, I'd love to hear it! Thanks.

Answer 1

you`re probably right, they likely had to fill the entire book, so she needed more adds.

Answer 2

The book came first. It was written by Valentine Davies in 1947 and was adapted the same year for the movie. He won the Academy Award for Best Story. Now it sometimes takes years before a book is made into a movie. I wonder if many other movies were adapted so quickly back then. Edit: Here are a few movies based on books from the 30's and 40's: The Wizard of Oz Gone With The Wind Cheaper By The Dozen Anna and The King of Siam The Egg and I

Answer 3

She was probably asking for more price tags, since the other choices don't seem to fit in here.

Answer 4

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