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2007-08-07 04:18:14 · 1 answers · asked by Anonymous in Business & Finance Corporations

1 answers

Place, or distribution channel, is the method for making your product available to the consumer.

Functions
There are eight main functions for distribution channels:
1. Information: gathering and distributing marketing research
2. Promotion: developing and communicating offers
3. Contact: communicating with prospective buyers
4. Matching: fitting the offer to the buyer's needs
5. Negotiation: reaching agreement on price and terms
6. Physical distribution: transporting and storing the goods
7. Financing: getting and using funds to cover the costs of channel work
8. Risk taking: assuming the risks the channel work.

You can read more on the above at the link below.

2007-08-07 18:01:29 · answer #1 · answered by Sandy 7 · 0 0

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