Radio advertising? how much it is cost?

Question

Internet radio and normal, please

Answer 1

It depends on who you are dealing with like Clear Channel. What time you want it on and how long it is. The only thing i can tell you is to make your commerical, and have them tell you how much it will cost.

Answer 2

Internet is still getting their act together and there's no set answer because you can buy so many different packages.

Regular (terrestrial) radio has so many variables that this answer could go on for pages, but I'll give you the highlights:

ALL VARIABLES APPLY:
Type of Advertiser: National, Regional or Local. Generally only big cities get national advertising such as airlines and consumer products. Regional advertising dollars are for bigger stations in an area that will get dollars from a pool of money received from all the Ford dealers in the Southeast (as an example). Local advertising (Joe's Barber Shop, Sally's Tanning) is important to ALL stations, but the lifeblood of very small stations;

Time of day: mornings more $ than any other daypart and cost goes down during the mid-day (10-3p), back up in afternoons (3-7P), down at night (7 til midnite); after midnight til 5-6AM almost nothing; all based on the number of people available to hear the commercial.

How big is the station? Meaning what power does it have, how far does the signal go (and therefore reach more people);

How many Salespeople: and how long have those salespeople been in place to make relationships;

Does the station work? Do advertisers get good results from the station's advertising?

Small towns with no ratings: Rates are set mostly by what the traffic will bear and how big the station is. This could range from $1-$30 or more per :30 or :60 second commercial;

In any market where there are ratings (from Arbitron): The rates are generally set by the ratings. The better the ratings the more you get for your commercials. There is a formula that is followed called Reach & Frequency. From that formula advertisers and their agencies determine how much they will pay based on the percentage of the population reached
on that station,
during that part of the day,
for that length commercial,
depending on how many commercials you buy during the year.

Other variables include a popular morning show that might drive up the rates, the time of year, the number of commercials available (supply and demand), the demographics you want to reach (men, women, teens, troglodytes -just seeing if you're still paying attention ;<) etc. and the skill of the salesperson negotiating the deal.

Sorry, there's no other way to explain it. In big cities, some highly rated stations might be getting well over $1,000 per :60 commercial. In a small town, maybe it's "a dollar a holler."

I know this isn't a perfect answer, but I hope it gives you an idea. Some stations may publish their rate card on the internet and you could do a little research (but it's unlikely as all these deals are negotiated).

Whew!

Answer 3

I don't know about internet radio but I used to work at a couple stations and depending on the time period it could range from around $25.00 for a 30 second spot to a couple hundred per 30 seconds. 1 minute spots could run like $300.00 during primetime and midday.

Answer 4

It depends on how many people listen to the station u need to know how many people listen to a radio station more listeners more customers