Is it legal for AMC theaters to advertise movies for $5 on Fri-Sun b/f noon but not have any shows b/f noon?

Question

Is it legal for AMC theaters to advertise movies for $5 on Fri-Sun b/f noon but not have any shows b/f noon?
8/02/07

AMC Magic Johnson Crenshaw 15

A.M.Cinema is AMC's best ticket price on all shows before noon on Friday, Saturday, Sunday and holidays. Check showtimes for prices and availability.

• This theater is not available for online ticketing.
• 1408
Rated (PG-13) • 1 hr. 34 min.
(12:30), (3:00), (5:35), 8:00, 10:30
• Hairspray
Rated (PG) • 1 hr. 47 min.
(1:40), (4:35), 7:30, 10:15
• Harry Potter and the Order of the Phoenix
Rated (PG-13) • 2 hrs. 18 min.
(12:25), (1:35), (3:20), (4:40), 6:30, 7:50, 9:35
•
I Know Who Killed Me
Special EngagementRated (R) • 1 hr. 45 min.
(1:45), (4:20), 7:10, 9:45
• I Now Pronounce You Chuck & Larry
Rated (PG-13) • 1 hr. 50 min.
(12:50), (4:00), 7:05, 9:45
• Live Free or Die Hard
Rated (PG-13) • 2 hrs. 10 min.
(1:15), (4:05), 7:15, 10:10
• Ratatouille
Rated (G) • 1 hr. 50 min.
(1:10), (4:10), 7:00, 9:40
•
The Simpsons Movie
Special EngagementRated (PG-13) • 1 hr. 27 min.
(12:15), (1:20), (2:35), (3:40), (5:00), 6:05, 7:25, 8:20, 9:50, 10:30
• Talk to Me
AMC SELECTRated (R) • 1 hr. 58 min.
(1:50), (4:45), 7:35, 10:25
• Transformers
Rated (PG-13) • 2 hrs. 23 min.
(12:20), (1:25), (3:30), (4:30), 6:45, 7:40, 9:55
•
Who's Your Caddy?
Special EngagementRated (PG-13) • 1 hr. 33 min.
(12:40), (2:00), (2:55), (4:25), (5:15), 7:00, 7:45, 9:25, 10:00
AMC Loews Marina 6

A.M.Cinema is AMC's best ticket price on all shows before noon on Friday, Saturday, Sunday and holidays. Check showtimes for prices and availability.

• This theater is not available for online ticketing.
• Harry Potter and the Order of the Phoenix
Rated (PG-13) • 2 hrs. 18 min.
1:40, 5:00, 8:15
•
No Reservations
Special EngagementRated (PG) • 1 hr. 45 min.
2:35, 5:15, 8:00, 10:35
• Ratatouille
Rated (G) • 1 hr. 50 min.
2:00, 4:50, 7:35, 10:30
• Sicko
AMC SELECTRated (PG-13) • 2 hrs.
1:15, 4:00, 10:20
•
The Simpsons Movie
Special EngagementRated (PG-13) • 1 hr. 27 min.
1:00, 1:50, 3:15, 4:10, 5:25, 6:45, 7:50, 9:20, 10:15
AMC Loews Broadway 4

A.M.Cinema is AMC's best ticket price on all shows before noon on Friday, Saturday, Sunday and holidays. Check showtimes for prices and availability.

• This theater is not available for online ticketing.
• Live Free or Die Hard
Rated (PG-13) • 2 hrs. 10 min.
1:40, 4:25, 7:20, 10:15
• Sicko
AMC SELECTRated (PG-13) • 2 hrs.
1:20, 4:10, 7:00, 10:00
•
The Simpsons Movie
Special EngagementRated (PG-13) • 1 hr. 27 min.
1:00, 3:20, 6:05, 8:20, 10:35
• Transformers
Rated (PG-13) • 2 hrs. 23 min.
12:30, 3:30, 6:35, 9:50
AMC Santa Monica 7
A.M.Cinema is AMC's best ticket price on all shows before noon on Friday, Saturday, Sunday and holidays. Check showtimes for prices and availability.

• Online ticketing is available for showtimes in blue.
•
The Bourne Ultimatum
Rated (PG-13) • 1 hr. 51 min.
BUY TICKETS - 12:01am
• Hairspray
Rated (PG) • 1 hr. 47 min.
BUY TICKETS - 11:20am, 12:30pm, 2:10pm, 3:25pm, 5:00pm, 6:20pm, 7:50pm, 9:15pm, 10:45pm
• Knocked Up
Rated (R) • 2 hrs. 9 min.
BUY TICKETS - 11:05am, 1:55pm, 4:50pm, 7:40pm, 10:30pm
•
No Reservations
Rated (PG) • 1 hr. 45 min.
BUY TICKETS - 11:10am, 1:50pm, 4:25pm, 7:00pm, 9:40pm
• Ratatouille
DLP-Digital ProjectionRated (G) • 1 hr. 50 min.
BUY TICKETS - 11:00am, 1:40pm, 4:20pm, 7:10pm, 10:00pm
•
The Simpsons Movie
Rated (PG-13) • 1 hr. 27 min.
BUY TICKETS - 12:15pm, 2:45pm, 5:15pm, 7:45pm
• Transformers
Rated (PG-13) • 2 hrs. 23 min.
BUY TICKETS - 1:00pm, 4:15pm, 7:30pm, 10:40pm
•

Answer 1

its only selected movies
yea i saw tat sign too

Answer 2

As long as some shows exist before noon on those days, yes -- they are not required to have every show available for matinees -- and not required to have them available every weekend.

But as long as the advertisement is true at least some times (a significant percentage over the lifetime of the ad) it's legal.

Answer 3

Thats the website of AMC offering that discount...its the website, not your local AMC theater, offering discounts on shows starting before noon.

That website caters to the entire country, in any location that an AMC movie is at.

Just because they arent showing movies before noon in your area, doesnt mean that they arent showing before noon in another.