Buy great knives online.?

Question

Anyone know how to get an online business off to a good start?? My parents started theknivery.com which sells all sorts of knives, but they don't know how to get any business. Anyone got some ideas?? It's appreciated. :)

Answer 1

There are three suggestions I would make.

First of all, I would encourage your parents to make their site more than just an online catalog. What I mean is they need to add some content to their site, lots of content. They should add information that people are searching for, like the history behind certain styles of knives, swords, etc. Pages about uses for particular knives, how knives were/are made, etc. That is just a few suggestions. With brainstorming, I'm sure they can come up with more. The reason they should do this is because websites are ranked higher by the search engines if they are content sites, if they provide information for web surfers, who will then find their site when searching for that information. Here's a free ebook that you can download to help you understand the concept better. It is called, Make Your Site Sell http://myss.sitesell.com/Angie5.html

Secondly, they need targeted traffic. That means visitors who are actually looking for knives, not just people paid to read emails or click on ads. To understand the importance of targetted traffic and how to get it http://traffic.sitesell.com/Angie5.html

Lastly, they need to look for places they can build incoming links to their site, like forums. You can type in knives + forums and look for places where people are discussing knives or swords or whatever is relevant to the site. That way you can join in the discussion and put their website address in their signature as a link. Some people may check it out just because they are interested, but the main benefit is that you gain more relevance in the search engines with more incoming links to your site.

I hope this helps. If you have more questions about what I mentioned, feel free to contact me through my profile. Best of luck.

Answer 2

Unfortunately it looks like just another dropshipper. Your folks need to set themselves apart. What do that have that nobody else does?
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Answer 3

well it depends.many on-line knife stores i visit have specials and offer free shipping to long time shoppers as well as a "free knife with order over 50$".be creative and also try to spread the word.