Who remembers what the "Snickers" chocolate was called before it changed to Snickers?

Question

It had a different name what was it?

Answer 1

marathon :)

Answer 2

In the US It's always been Snickers. Marathon was use as a name in some other country's but later on.The first bar the company came out with was the Mars Bar.

In 1930, the Mars family introduced its second brand, Snickers, named after one of their favorite horses. The candy bar was first sold for a nickel. It is made by forming a nougat center into large slabs, which are cut to size once the caramel and peanuts have been added. After the centers are formed, they are coated with milk chocolate. The completed bars are inspected, wrapped, and packed for shipment.

From 1949 to 1952, Snickers was a sponsor of The Howdy Doody Show. The "fun size" bar was introduced in 1968. The following decades saw more Snickers varieties introduced. Snickers were particularly popular among movie-goers during the 1970s and early 1980s, outselling some of its important competitors at movie theaters[citation needed]. The Snickers brand is available at many supermarkets and stores worldwide.

In 1995, Snickers launched a website to support its sponsorship of Euro '96, a pan-European football tournament. The website was groundbreaking in soliciting match previews and reviews from its visitors, who generated some 4,000 match reports, and the website won various international design, advertising and online community awards.

In the early 2000s, deep fried candy bars (including Snickers, and Mars bars) became quite popular at U.S. state fairs and in pubs around the U.K.[citation needed] and Australia, although they had been a local specialty in some North of England and Scottish fish and chip shops since at least the mid-1990s.

In 2006, the UK Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday program some two years earlier and the chef described it as an occasional treat only

Answer 3

Marathon!

I seem to remember an advertisment for it, they were eating their Marathon bars on an open topped boat, and it went under Tower Bridge... can't remember the catch phrase though... Wikipedia says that it was called Marathon up until 1990 in the UK, implying that it was called Snickers in America before, and always...

Check it out: Renaming in UK and Ireland
In the UK and Ireland, it (Snickers) was originally sold under the name "Marathon". In October 1989, Mars standardised many of its global brand names and the name was changed to Snickers. For a few months before it changed the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper.

For eighteen months thereafter, both names were retained on the wrapper — first with "Marathon" in large letters, then with "Snickers" in even larger letters.

The change of name attained some prominence in British and Irish popular cultures. As of 2006, it still occasionally appears as the subject or punchline of comedy routines.

http://en.wikipedia.org/wiki/Snickers

Sad, but apparently true... they say that Snickers is the biggest selling bar of all time, but I certainly haven't bought that many since the name change... not that I bought that many before...

Answer 4

Marathon

Answer 5

Marathon

Answer 6

Marathon

Answer 7

Marathon

Answer 8

Marathon! I've always liked a "Marathon", sorry "Snickers"! I have started dribbling thinking about chocolate!

Answer 9

It was called marathon. I believe there that there are two explanations as why it was changed. One is to bring it into line with the U.S name for the bar. The other was that the bar was sponsoring the London marathon so you couldn,t call it the marathon london marathon because it would sound silly so they changed the name.

Answer 10

To the Americans, Snickers had always been called that - but here in the UK, it used to be called Marathon.

It was annoying when they changed the name, especially as it was replaced with something that sounds funny, but then when you realise that neither name makes sense when you actually look at what the product is - it doesn't matter anymore.

But don't get me started on the Ulay / Olay thing!!

Answer 11

It's interesting that while it was "Snickers" here in the U.S., it was still "Marathon" in the U.K. -- and now it seems to be coming back to the U.S. [albeit their "Marathon" bar in the U.S. seems to be some sort of energy bar].

Ah, the wonders of marketing....

I always thought "Snickers" was an odd name for a candy bar. It made me think they should have a companion brand called "Giggles" or something like that. :-)