Origin of old word game? Find three words...?

Question

... that describe the same thing positively through to negatively.
The fixed format went:
"I am economical
You are parsimonious
He is a miser"

"I am.firm
You are stubborn
He is bloody-minded." and so on.

I think it was a newspaper or magazine competion, but it failed to Google easily.
I'm really after the source, but feel free to offer your own examples.

Answer 1

I am open-minded.
You are tolerant.
He is naive.