why do they speak so fast in radio advertisement at the end when they are giving the phone number etc?

Question

Does that have any significance? Its almost indistinguishable when they speak out the last sentences like giving their address or phone number etc.

Answer 1

That is where they put all the "fine print". Legally they have to say it, but there is no regulation as to how fast they do it.

Answer 2

Sure that "fast talk" is appropriate when it comes to fine print, but it is really silly when it comes to important things like phone numbers and addresses. Companies buy advertisements on a radio station by length... 5 seconds, 15 seconds, 30 seconds 60 seconds. Most of the time the people buying ads are business owners and do not have a marketing background. The customer dictates what information is included in the ad, so it's almost always more information than can be squeezed into the length of the ad. The folks that do the voicing for the commercials do the best they can. Sometimes information is eliminated, we send the ad to the client and hope they don't mind. Other times they want it all in, and they want to stress the "Huge huge sale!" so the phone number becomes an after thought. It's a big juggling game. An example I experienced is I voiced a 15 second spot for a TV show... they wanted be sure I talked about the feature actress twice and describe the show a bit... well 15 seconds go quick, so it left hardly any time to mention the time or the station to find the program. So that's how it happens. Hope this answers your question.

Answer 3

It's where the announcer says the product or service's disclaimer. It's those things that are required (usually by government regulations) to be stated during the advertisement, such as interest rates, side effects, denials of responsibility or anything else the advertiser would rather not say clearly and does not show the product in a favorable light.

Answer 4

It's not usually the address and phone number that are given by motor-mouths, as the advertiser wants you to hear that part clearly - it's gobbledegook that is required for legal purposes like:
"only one per customer, must be18 or older, void where prohibited." and so on. Since it just fullfills a law and doesn't help them sell anything, they rip 'n' read it as fast as their little lips will allow.

Answer 5

because they have to pay for their "air" space and it is expensive! But so is getting sued...so they have make sure that all their lawyers can defend.

Answer 6

time is money