I mean, why can't they just say $1.00??
2007-07-10 15:27:59 · 18 answers · asked by Anonymous in Entertainment & Music ➔ Polls & Surveys
Because when you see the number 8.99 you remember it as 8 and not 9. You think you are paying less.
Check my question
http://au.answers.yahoo.com/question/index;_ylt=AkqiypHTNWbvjKz4WrSvwDXg5gt.?qid=20070710192622AA2IDKS
2007-07-10 15:31:26 · answer #1 · answered by Noona 4 · 3⤊ 0⤋
Most places use the 99 cent amount to make you think you are paying less. Example, $1.99 vs. $2.00 at $1.99 you see the "1" and think you are only paying $1.00 but in reality you are paying almost $2.00. Wal-Mart tries even harder by listing things at 98 cents, 97 cents or even 96 cents. It is only a few pennys but sometime that makes the sale and overall it adds up to a lot of savings on your end and a lot more sales on their end because you usually end up buying more than what you wanted because you think you are getting a "great deal" so you spend the "extra" money on other stuff.
2007-07-10 22:35:40 · answer #2 · answered by mickelsen123 3 · 1⤊ 0⤋
Marketing strategy. That is why Wal*Mart brings their prices down to .97 or .96 That way they can get away with saying the have the lowest prices. It is a lot easier to view the 2 digit number as being less than the three digit number. However, in the last while the Dollar stores have taken the $1.00 idea to a whole new level. I prefer honesty, don't you?
2007-07-10 23:02:28 · answer #3 · answered by ? 5 · 0⤊ 0⤋
No clue, good question. I mean, is someone really going to dig out 99 cents from their wallet or pocket, I mean, most people would just give you a dollar. Then you get a penny back, yay?
2007-07-10 22:31:51 · answer #4 · answered by sparkzxx 4 · 0⤊ 0⤋
because some people will say keep the penny. For instance if it is 99 cents and they pay a dollar they might say keep the penny. and after a while all those pennies add up.
2007-07-10 22:32:29 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Because they know how much I hate to have that extra penny every time, having to throw it in the center console of my car, building up for years and years. Now I have $234 in there and I have to roll it for the bank! WHY, WHY DO THEY TORTURE ME!
2007-07-10 22:32:51 · answer #6 · answered by HobbesMom 6 · 0⤊ 0⤋
To make you think you're paying less.
Would you rather buy something for $1.00 or $0.99?
It makes it sound cheaper.
2007-07-10 22:32:32 · answer #7 · answered by Anonymous · 0⤊ 0⤋
I agree with Creolegirl - it's a psychological thing to make customers think they are getting a bargain.
2007-07-10 22:32:02 · answer #8 · answered by hello world 7 · 0⤊ 0⤋
It is a lure because people can purchase something for under a dollar.
2007-07-10 22:33:12 · answer #9 · answered by Anonymous · 0⤊ 0⤋
cause people think one cent less is a great price
2007-07-10 22:31:57 · answer #10 · answered by I love my angels 6 · 0⤊ 0⤋