Plenty visitors & clicks bit no sales!!?

Question

I have a friend who sells online computer repair service(remote). He has about 250 clicks but did not convert anything. Not even 1 sale or email.

What should he improves? He is on the craigslist and backpage list.

The website is setup as a company not an individual.

thx.

Answer 1

I speak only as Joe consumer:
I would have to know that you're legit, that you're not waiting to sucker someone and wreck the computer, hack into files, steal $$ etc.
If you had a section of Q and A addressing privacy issues I'd read every one. If you could back up your A's by citing laws, (or promise statements) I'd feel very comfortable. And in there, tell me why I need you. Cant you give remote repair to someone/company that you know so that you can have maybe at least 3 testimonials? Testimonials/Feedback are impressive to me also.
Hope that helps.

Answer 2

Does the site look clean and professional?
Or does he look like a hacker?
If those clicks were over like the first month or so, he needs to do some networking and build a reputation. If those clicks are over a period during which you would consider him established, a total redesign of his site is in order.

Most importantly, you must make sure that your contact form works for all browsers and is easy to use and relevant to the site.

If what he offers is similar to Back Orifice in function, I can totally understand why users would not buy his services. Maybe the sales pitch is too much blackhat hacker sounding.

If what he offers is so basic that any 9 year old could do it, it's a sales pitch problem. Never underestimate the human element.

250 clicks isn't many. Did you include some kind of easy to use email form in the website? I like to use this form by StarGeek, even though it's a little tricky to get it setup right. php email forms are a dime a dozen. You should have some kind of contact form on the site itself instead of relying on third party email clients.

Also, you need to make sure that visitors form a favorable impression within the first 10 seconds. Good graphics, good layout, no common web design mistakes. If you use flash, don't make it annoying.

As far as SEO, add a few metatags with a few choice keywords (emphasis on few) and use those keywords in the main, human readable text. Sometimes naming the pictures with keywords in their names helps with pagerank. Don't make a website entirely out of pictures.

If you can't make sense of your own site in lynx or Mosaic (text only browsers), neither can the search engines.

Change the site on a semi-regular basis. Perhaps put in a blog.

Google takes longer than Yahoo or MSN to respond to changes (at least that's been the experience of my clients).

You will also need to use tools like Google Webmaster to check how Google or other search engines see your site.

Limit the use of forms to redirect to new pages and tricks like index.php/something/1.html to when necessary. Avoid using &id= in any url because Google eliminates those pages from its index.

In short, the problem in my opinion lies in how the website is interpreted by the humans visiting.

Answer 3

Assuming the hits are valid, then 250 with no sale is a strong indication that the Web site isn't doing its job! If ppl are finding him from craigslist and backpage, they are obviously self-qualified...these aren't browsing sites...people use them to find something they are looking for!

The place to start is with the listings on craigslist and backpage in the same category...ppl reached this category by looking for something, your friend needs to know what they found. How does his Web site "stack up" against his competitors? Even a good Web page can look bad when the visitor just left a truly outstanding one.

Look at the information provided by competitive sites...do any of them provide information that your friend's site doesn't...even something as small as not giving a physical address can make people choose to deal with a different company. Are people looking for prices and not finding any on your friend's site? ...and last, and by no means least, if your friend's page contains typos and other writing/grammar errors, many people would write it off as "unprofessional" (who would want to give remote access to their computer to someone that doesn't appear professional!).

Answer 4

I have been running my own successful internet business and your question is very broad. There could be MANY reasons why the traffic is not converting to sales. I will name just a few for you.
1. Page is not easy to navigate it needs to be VERY clear what he is offering
2. People need to be ONE CLICK away from buying. If it takes more than 1 or 2 clicks to buy forget it! Needs to be simple.
3. He is not explaining the benefits and has no call to action. People need to be told what to do.

Those are just 3 of the most common that I see all the time for website owners. Lastly he needs to make sure he is capturing these peoples contact info. Just because they dont buy now doesnt mean they never will. The fortunes in the follow up! Give me the webpage address. Email it to me at [e-mail] and ill take a look at it for you.

Jake


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Answer 5

Can you provide us with your friend's website URL so we can verify that he has "about 250 clicks" of web traffic and if it did not convert to anything. That kind of traffic should bring in buying customers. Again, we would like to review the tags to see if the 250 click draw is for real. Of in the alternative, can you provide us with the generic "keyword" query for which search engine, in order to bring up his website.

Good luck!

Answer 6

Stop that business.
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