Whole Foods?

Question

Hi there,
What is the solution for the merger of the Whole Foods and Wild Oats?
Thank you.

Answer 1

Because of the acquisition, Whole Foods will now be able to enter many new markets in states where they currently do not have stores. Such states include: Utah, Tennessee, Indiana, and Arkansas. Plus, there are states where WFM has weak store penetration that will be bolstered by this merger. States where WFM will benefit with new in-fill locations include: Oregon, Arizona, Florida, New Mexico, and Ohio.

From a very complete article at http://brandautopsy.typepad.com/brandautopsy/2007/02/implications_of.html