http://money.howstuffworks.com/online-biz-promotion.htm/printable
This article is geared toward on-line business,but the principals still apply.
2007-07-02 02:05:57
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answer #1
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answered by surffsav 5
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First, make sure the site is in XML, NEVER put text into images, they can't be indexed. You can pick up free XML templates to modify from places like styleshout.com. Secondly, ignore adwords and such. Create a blog and a forum, and put in USEFULL content, then link to a site that will link back to you. A lot of search engines will rank you by the content and how useful your information is within your content, links and linkbacks. You can also get it kicked off by writing in forums, e-zines and etc. Just remember, it will take a good 2-3 weeks to really see anything indexed.
A linkback is when you have a link to a site and they have a link back to you. Aim for linkbacks from higher Page ranking sites, since search engine bots follow all the links and end up at your site.
2007-07-02 09:10:57
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answer #2
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answered by Craig 4
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You can start promoting your website through article marketing and forum marketing. Write articles on topic related to the content of your website and submit your articles to article submission site. Similarly for forum, join a forum with discussion thread related to your website. But remember for both, you have to put your website url in the signature link and resource box.
You can also create backlinks by putting your website url in your blog or your friends' website or social networking sites to increase traffic to your website.
To know more about the above strategies, feel free to visit my blog.
2007-07-02 09:50:47
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answer #3
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answered by Marsden 2
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You missed a perfectly good oppurtunity to post your link HERE. lol Also try these:
*Add to email signature links
*add to all online profiles
*make sure your site has META tags and is optimal for the web
*Put vinyl lettering on your car to market every time you drive (costs about 5-10 bucks)
*put on business cards and give out always in 2's or 3's, being sure to say "tell yoru friends' .Cheapest way is make your own cards, and print on the back a coupon to promote your business.
*join message boards and online communties and announce your work there
*join small business organizations
*join a web ring
2007-07-02 13:31:51
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answer #4
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answered by Frootbat31 6
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The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?......... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.
And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.
Good luck!
2007-07-02 19:54:34
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answer #5
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answered by Anonymous
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you can pay yahoo or Google to have yours be on top when people search
my friends have a boat rental biz. and they paid for it to be the top thing when a search for boat rentals on yahoo is made
or you can get the other URLs that may be misspellings of what ever you offer
2007-07-02 09:06:15
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answer #6
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answered by Anonymous
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