Red
Red packages and large, red brand names make your heart beat faster and increase adrenaline flow. Red communicates power and vitality and stimulates a desire to conquer.
Yellow
Yellow is the most visible color -- the reason it's used on road signs. Yellow also makes packages look larger. It makes us think of the sun: warmth, happiness and often "newness." Yellow is also used to convey a cut-rate image and, if not used properly, can detract from a product's perceived quality.
Blue
Blue implies cleanliness and purity and induces thoughts of sky and water. It often conveys feelings of serenity, confidence, knowledge and credibility (remember that the next time you have an important meeting).
Green
Green used to imply spoiled food, so marketers avoided it. Today, green is used more often than other colors because it represents natural and healthy things, like trees and meadows.
White
White makes us feel fresh and light and is often used on diet or lower-fat foods. It's also associated with dairy products (especially milk) and so implies freshness and purity.
Black
Black looks elegant and sophisticated. Manufacturers use it to imply a sense of class and quality.
2007-06-26
16:43:51
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15 answers
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asked by
Anonymous
in
Entertainment & Music
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