What are the pros and cons of choosing key phrases from SEO or PPC for each other's campaigns?
2007-06-25 07:10:37 · 6 answers · asked by AugustWind 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
The keywords you choose are the most important part of online marketing.
I am a professional SEO and do this for a living full time.
Use some common sense with keyword selection and your conversion rates will be much higher than avarage even if your site is lacking a little.
I have a friend who owns a web design company and he wanted to target "web Design" as his top level phrase. I refused. He was looking at quantity, I was looking at quality.
I went with phrases that hinted of someone looking for a professional designer.
The phrase "web design" is a general term and the searcher may be just looking for information.
But if someone looks for phrases with buying or hireing words in the phrase, you pre-qualify the surfer. this greatly increases the odds of conversion.
By the way, He now turns down clients on a daily basis.
Why pay for clicks and bandwidth that are not going to convert.
Choose wisely!
The phrases will work on either campaign if choosen correctly.
Pay Per Click has a lower click through rate on average, but you have advantages with pay per click, you can control the ad text, which helps.
You have less control with the title on the site for seo, there are guidlines that need to be used for SEO to be effective.
2007-06-25 07:26:43 · answer #1 · answered by jim c 4 · 0⤊ 0⤋
There is at least one connection - a factor in seo is traffic to website. ppc obviously increases it
2016-04-01 03:49:52 · answer #2 · answered by Edeltraud 4 · 0⤊ 0⤋
For very best SEARCH ENGINE MARKETING results My partner and i recommend using Google Search Bot: http://is.gd/gsbsoftware Applying that application I've got ranked our internet site to first page of Google on a quite high competing search phrase.
2014-07-04 16:00:59 · answer #3 · answered by Anonymous · 0⤊ 0⤋
This site has everything you need to know about seo and keywords, i used it myself to gain top ten positions in over 10 of my major keywords.
http://cmkuhn5.bryxen1.hop.clickbank.net/
2007-06-27 19:39:09 · answer #4 · answered by Anonymous · 0⤊ 0⤋
ppc is stands for paid campaign..
2014-10-09 19:35:39 · answer #5 · answered by ? 2 · 0⤊ 0⤋
Well you can contact me at prem@evakoss.com
2007-06-28 03:24:59 · answer #6 · answered by Tango-Charli 2 · 0⤊ 1⤋