What was the special on PBS that covered the making of their 1971 I.D. logo?

Question

I've never found anyone who can answer this question. A long time ago, there was a special on PBS that had a segment on the making of their 1971 Tri-Colored I.D. logo. It showed the original animation team trading ideas for the graphics. The ideas were shown in cartoon, with the artists' voices in the background. "The 'P' is backwards. Better turn it around." "No, if you turn it around, the face will poke right against the 'B.'

Answer 1

Hi!
Great question. The best I could come up with after scouring PBS' archives.... (the words began to blur after 5,000 entries..heehee), was reference to a cassette (AV #88393 http://www.sfsu.edu/~avitv/avcatalog/88393.htm) of an animated sequence tracing the evolution of the PBS logo, as recounted by its designer, Herb Lubalin (who was one of my heroes!). This and another reference from a design forum (http://typophile.com/node/20676), also confirms your recollection. As the logo was nudged again (the P flip) by Chermayeff & Geismar... you could contact them for more info. I hope this is it and I wish you the best!