What's a good colour for a dishwashing liquid soap?

Question

The soap will be the translucent kind and I want it to convey the kind of cleanliness of course in the kitchen. It sounds like a no-brainer but it's a good discussion for product concept.
Cheers.

Answer 1

This could depends on the strategy on the manufacturer. For example, some manufactueres put the lemon flavour into the dsihwashing liquip, so the colour they use are yellow. As my own preference, I more to an environmental lover, any chemical that change the colour at the same time damage the environment I would not welcome. I prefer leave it at the original colour when the time the manufacturer come out with the product as long as the product can clean the dishes. Quality is important.

Answer 2

In the US, it is definitely light blue like Dawn and for windows, Windex and myriad copycats. Although other colors are available these are always the biggest sellers. (Yellow for Joy and lemon scents, Green for apple, Purple for lavender, Pink for roses, White for Ivory Liquid, Clear for herbal/health store liquids)

Unless you are marketing a specialty brand like Ecover in the US which is non-animal tested, ecological, and sold in a clear bottle with a leaf design, blue is your key to higher sales.

There may a biological reason for this, since most people like blue as their favorite color but are hard-wired to avoid blue food in nature.

Small children may be more apt to drink a lemon or rose colored detergent than a blue one since they think it is soda. The purple Fabuloso liquid cleaner in the US sold in a clear, soda bottle now has a child proof cap for that very reason. Avoid that type of bottle, Colgate-Palmolive did not and had problems as a result with non-English speaking customers and small children. England has many immigrants who also may not speak English as their first language but would use your products.

Answer 3

Anytime I need help like this, I ask my local grocery store manager to find out what color sells best.

Usually these guys started as stock boys many many years ago, and have LOTS of experience with stocking, ordering, and selling things.
Good luck.
ps; ( I prefer blue or dark green. It's just a "guy" thing. I never buy clear.)

Answer 4

Your most likely consumer would be a woman so I think the color should be eye catching and have a light fruity scent. I would be most attracted to the color yellow or teal or something glittery.

Answer 5

Transparent glue gel with the tingling mint feeling by touch and by smell preferred by me. But who is making- that is the question. any one can add spice to my needs- I look for the above to be washing by hand (Not for machine)

Answer 6

I would think clear also - that conveys cleanliness and purity to me.

Answer 7

I would avoid clear. Reason being that if there is any amount of impurity at all, it will show up. Use blue or green.

Answer 8

Palmolive OXY plus odor eliminator and its pink see through i love it

Answer 9

Blue for sure, but I am not sure which shade of blue I would like best. Maybe turquoise..

Answer 10

Go for clear. Or maybe an icy blue.