Who pays the advertising expenses of a new movie, the theatre, the distributor or the movie studio?

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Who pays the advertising expenses of a new movie, the theatre, the distributor or the movie studio?

2007-06-14 04:26:56 · 2 answers · asked by KhrisB 3 in Entertainment & Music ➔ Movies

2 answers

The movie studio pays the initial advertising budget, getting the word of mouth going. Movie theaters would only pay for advertising for their theater, such as newspaper listings, etc.

2007-06-14 04:41:15 · answer #1 · answered by Survivors Ready? 5 · 1⤊ 0⤋

The "studio" is usually the distributor, and yet they pay for the advertising.

2007-06-14 11:34:50 · answer #2 · answered by EJ Lonergan 3 · 0⤊ 0⤋