Burger King in Western Australia?

Question

Can anyone please tell me why all around the world Burger King is called 'Burger King' except in Western Australia where is is called 'Hungry Jacks'? And before you say they are no the same thing -they have the same menu and Hungry Jacks symbol is the same as burger king, you know inside the burger buns.

Answer 1

Hungry Jack’s® is a franchise of the international Burger King™ Corporation and has operated in Australia since 1971. The first restaurant in the Perth suburb of Innaloo opened on the 18th April 1971. The initial success of the business led to a rapid expansion with the first South Australian restaurant on Anzac Highway Everard Park opening in November 1972, followed by Kedron in Queensland in April 1974.

In the first ten years of operation Hungry Jack’s® had grown to 26 restaurants in three states. The first restaurant in NSW was opened on the corner of Liverpool and George Streets on October 1981.

Hungry Jack’s® entered Victoria by purchasing 11 restaurants from the ailing Wendy’s Hamburger Chain 1986. Nine of these restaurants were converted to Hungry Jack’s® over a four month period.

In 1990 there were changes to the franchise agreement which allowed Competitive Foods to franchise Hungry Jack’s® restaurants as independent businesses. The first of these third party franchisees was the Broken Hill restaurant opened on the 17th December 1991 in time for the Christmas rush.

At the same time the Burger King™ Corporation embarked on an expansion program opening company and franchised restaurants under the Burger King™ trademark. This strategy was later reviewed and it was agreed that a single brand was more appropriate and that the 30 year heritage of the Hungry Jack’s® trademark was the most appropriate to move the business forward.

Today, 32 years after that first restaurant opened in Innaloo, a Hungry Jack’s® restaurant can be found in every state in Australia with over 300 locations.

Hungry Jack’s® is now an extremely well established brand in the 'Quick Service Restaurant' segment in Australia. A clear and consistent delivery of our corporate promise- The Burgers are Better at Hungry Jack’s® – has created a strong and well respected brand that continues to have a future potential in this market.

Answer 2

Yes I had heard that. I take it there was already another business or product called Burger King down there. Here, in the US, Hungry Jack is a brand of instant potatoes and pancakes.

Answer 3

would not have a clue tho, you should give HJ's a call, their office is in ozzie Park, 355 scarborough beach road

cheers

Answer 4

THEY HAVE HUNGRY JACKS EVERYWHERE TOO

Answer 5

i am clueless i have no idea