What does the word "creative" mean in the phrase "develop creative for launch of product"?

0 ⤊

What does the word "creative" mean in the phrase "develop creative for launch of product"?

2007-06-09 22:14:42 · 2 answers · asked by Anonymous in Education & Reference ➔ Words & Wordplay

2 answers

In this context it is a term used by advertising agencies to describe the rough advertisement (which may be visual, such as a newspaper / magazine ad, or audio, such as a radio jingle, or audio visual, such as a TV ad) that will be presented to the client for approval.

2007-06-09 22:29:18 · answer #1 · answered by rhapword 6 · 0⤊ 0⤋

I bet that it's a typo. S/he probably meant "creative ideas"

2007-06-09 22:20:52 · answer #2 · answered by cheryl_2007 2 · 0⤊ 0⤋