The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.
And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.
Good luck!
2007-06-08 20:14:55
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answer #1
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answered by Anonymous
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Let me give you 7 ways, there are hundreds more but here are 7 off the top of my head.
1. Search Engine Optimization - optimize your website for the search engines
2. Get a blog - Write about how great your service is - write about the different services you offer
3. Articles - write about how a limo service to the airport saves people time and money, and the hassle of dealing with airport traffic.. or LA traffic for that matter..
4. Design 4 nice graphical flyers and post it on craigslist LA and craigslist Orange County under travel services and under automotive services...
5. Pay Per Click Ads... setup pay per click accounts and pay for traffic... determine how much you want to pay to acquire a customer and then monitor how many clicks it take for you to convert...
The last 2 are for converting traffic you get...
6. Track your guests on your website with a good tracking software. Google Analytics is a great one. Reallys easy to use as well.
7. Make sure you have a credit card processing engine on your website. Get the sale right there.. dont wait for people to call, this is 2007 people buy stuff online, assume that anyone who wants your service will pay for it online, since they are at your website.
Want help on any of these email me... click my profile and send me a message...
2007-06-08 11:31:39
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answer #2
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answered by jt66250 7
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If this is a new website, you have to be patient. Make sure that it is error free, search engine friendly and then start submitting.
2007-06-08 11:26:54
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answer #3
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answered by Anonymous
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