Why will people pay more but not less?

Question

That might sound odd but what I mean is, why do websites like http://www.autopilotprofits.org make lots of sales when sites like http://www.yourfinancialneedsmet.com/50pebooksale hardly have anybody buying what they offer?

It doesn't make sense when one is $27 and the other is 50 cents.

Do people not trust things that are cheap or something?

With the kinds of things on those websites, ie things that supposedly help you make money. Wouldn't you think that they could sell it cheaply if they are making as much money as they claim?

Oh, I am always put off by flashy sales letters. I always think that they are trying too hard to sell the product (especially when they go on about a special price that is going to end soon and three months later it is still at the same price). I guess that is one I bought the second and not the first. Maybe I'm just strange :)

Answer 1

BINGO! Cheap = Bad

In the eyes of most consumers. Not all of course there is always exceptions.

Let me also say that: People in general do search for value. To a point. When faced with a purchase of the exact same thing most people, yes would go for the lesser priced purchase.

Though you will still have your skeptics thinking something has to be wrong with it or left out of it, etc. even when it's the exact same thing

You are comparing apples to oranges in your example above

One product has a flashy, crafty sales letter the other not.

The best way to judge a price level is simply test. Split your traffic up to two different sales pages identical in every way but price. See if there is a difference in sales conversion

Better yet spruce up the sales page first and make the same offer at 50 cents. Again split testing your new page with the old plain version. You should see an increase your sales

Then take the winning sales letter [new spruced up version] and again split test the price cheap versus higher price with this new sales letter

It can only get better when you test things. Small changes at first for the most part. Although I would suggest the 2nd offer needs a radical makeover

Then test headlines, guarantees, font size-color, etc

One at a time always comparing it to one version. The winning sales letter moves on to the next round 'so to speak' and you change something else about the sales letter and see if it makes a difference in your sales

Keep testing and tweaking

There are many split testing software applications on the market find a decent one in your budget range and get to work

Sincerely,
Scottie Logan
Night Owl Marketing
http://www.trafficconversionmadeeasy.com

Answer 2

There is a really strange mentality that things that cost more MUST be better. Which really works to the advantage of scam artists.

I know an artist who, in the 80's, went to another more successful artist and asked him about how to price her work.
The successful artist, knowing that the asker was a good carpenter, told her to make three identical cubes cut and joined to a precise size, paint them flat white and put them in a gallery show that was going on. The three cubes were priced 1000, 10,000 and 30,000. The expensive one sold first... yes it's true.

People with lots of money are really dumb and wasteful this way.

Ever been to a fancy steak house. You can buy a side of fries for twenty five dollars at las palmas in NY. The fries are just potatoes, steak cut, cooked with no particular seasoning. Pennies worth of spuds prepared without any distinction. Them rich folks be eatin' up them fries and asking for seconds.

Bless them, it helps make their money worthless, though the restaurant owner is making out like a bandit. He probably eats at Wendy's...

Answer 3

UK ? ..

OK - first thing you have to do is unlearn all the socialist Cr*p your Teachers force fed you at school.

1) People are NOT 'equal' - in fact, most people are plain DUMB.
2) Most people do NOT 'work for the common good' - in fact most people work for themselves (or their children)
3) What you get out depends on how much you put in ..

Now look at the 2 web sites - which one seems to be a 'cheap waste of time' with nothing to say except 'look at the price' - and which one a has a story to tell and everything to say EXCEPT the price ? Which one do YOU think has the most effort put into it (and, by implication, makes the most money) ?

Plainly one site is an example of someone putting in a lot of effort to sell to DUMB consumers - and the other is an example of some-one who is not interested in doing any work at all ...

Answer 4

Generally, people feel that things that seem to good to be true usually ARE too good to be true.
It's the same reason no one would buy a brand new car for $20. You assume there has to be something wrong with it.