how can a persons perception of others impact an organizations behavior?

Answer 1

It is a reciprocal relationship in which the consumer and organization both act as senders and receivers. That is, the consumer shows particular tastes in people, food, ideas, etc. and the consumer responds by giving them what they want.

However, the organizations do not know the consumer and can only perceive the whole as in statistics, stereotypes, etc. And, these prove to be at least accurate to the point that things sell or turn profit. In this manner, corporations reinforce these stereotypes and ideas.

Answer 2

I susbscribe to other theories of organizational behaviour.

Beware the saboteur. Beware the passive aggressive. They are a destructive force.

The saboteur acts contrary to rules and goals of the organization.

The passive aggressive publicly states that they will commit and follow through, however, the will stall, delay, avoid and otherwise demonstrate through their behaviour that they are unwilling to do what is being asked of them.