Bussines , Tighter controls and more cuts as travel costs mount?

Question

http://travel.timesonline.co.uk/tol/life_and_style/travel/business/article720287.ece

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1Explain who you think the article is aimed at. provide evidence from the text.

2What purposes can be identified? expalin reference to the content and its language.

3What type of text is this?, reference to language and layout

4In what way has this article been successful in capturing and holding the attintion.

5to what extent has the purpuses been met?

6Do you consider this to be a ballanced report or do the authors use of language which suggests there point of view?

7Are there any weaknesses in the article? how the the article could be improved?

Answer 1

A) Do your own homework.

My Analysis...

The Article is presented by The TIMES. This is a Company that exists to make a Profit from it's readers by selling Newspapers. To sell Newspapers it is necessary to 'report' "news" that is relevant, interesting and perhaps even "exciting" to it's target Customer.

In the case of the TIMES, the target Customers have traditionally been Business orientated middle-upper class men.

Thus we can conclude :-
1) Anything written by it's employees (Reporters) is likely to be "tailored" (i.e. biased or exaggerated) and restricted (selectively reported) towards the target customer.
2) Where 'facts' are reported, the interpretation can be the complete reverse of the original intent - and often the opinions of the Reporters are mixed in with the facts in such a way that it is not easy to separate the two.
3) Comments that promote "sponsors" or heavy Advertisers (eg Barclaycard) may be added to the "news" in an attempt to 'push' 3rd party products (for example, Business Credit Cards).
4) The Companies "PR" Department may ask for some specific spin or 'message' to be 'pushed' - for example, "Green Credentials" (promotion of Rail Travel)

So - read the article, extract the facts, discard the Reporters interpretations and opinions, ignore the blatant advertising and PR spin and make up your own mind about the issue.

Answer 2

I was just a Maid of Honor in a wedding and the Bride is a wedding planner. She said a lot of the time the wedding cake is fake (or has all but the top layer is fake) and then the servers bring out pieces of a sheet cake for the guests. Thie way it is much cheeper and no one will notice. They also used fake flowers. Her family put all of the centerpieces and bouquets together. IT was hard work but it still looked very nice. There was no worry on the delivery or how they looked. Also, I got to keep my bouquet and take home a centerpiece which serves as a nice centerpiece for my dining room table. I dont think you should skip on the photographer (but some photographs do digital photo albums which can be cheaper).

Answer 3

What I read in this article is as follows:
I realize it concerns Traveling..,
Point I got I will use my own example:
If a potato cost .50 last year..this year it would be 1.00...next year 1.50......
Economy is going to get bad.....
I hope everyone prepares there self for it...
"If you can save a penny do it....
you will need to use it before its over with"