What do traditional bookstores have to gain from setting up an e-commerce side to complement their retails?

1 ⤊

2007-05-25 01:48:55 · 2 answers · asked by glence 1 in Business & Finance ➔ Corporations

Exposure to a larger potential customer base. The more people you are in front of the more likely you will make sales.

2007-05-25 01:51:55 · answer #1 · answered by chrome_rider 4 · 1⤊ 0⤋

That makes it easier to do business with them if it's not convenient to go to their retail outlet, so they get more customers and more business.

2007-05-25 09:48:28 · answer #2 · answered by Judy 7 · 0⤊ 0⤋