I have a company that does hauling and removing of unwanted items. I feel like the purchase is an impulse buy. Somebody see's a truck and talks to a driver and then they call or just see the truck and call. I don't believe people would look up garbage removal in the yellow book. It is 1,200 a month to advertise with them. Even if I only get three jobs from it, it pays for itself. But thats three jobs a month for 12 months. 36 jobs. The book reaches over 700,000 people, but I am a premium service and I believe people that are willing to look us up in the yellow book would not pay that premium and would look around. There are also no other companies advertizing in the yellow book for a service like mine on my grand scheme. Their are smaller companies with one line ads, but nobody with a full page. Please advise. Thanks for the help, I love Yahoo Answers!!!
2007-05-24 01:59:20 · 5 answers · asked by mrgoron1 1 in Business & Finance ➔ Small Business
A couple of things to consider based on your question. First, you state that 3 jobs per month would cover the cost your ad. I'm sure you're not in business to cover the cost your advertising, so you need to determine how many jobs you need to get from the ad to cover the cost as well as make a decent profit. Also, you state that hauling junk is an impulse buy. As a consumer I disagree. If I'm cleaning out my house of large items (bought new fridge, living room set, etc.) and want to get rid of them, this would not be an impulse buy. It would be a planned decision to buy the new items, schedule removal pickup, plan to be home to have the items removed, etc, but not impulsive (just my opinion as a consumer). Also, there are many ways to advertise that are not only less expensive, but more cost effective. In your industry, maybe advertising in the Pennysaver, business cards posted on bulletin boards, handing out cards at places that sell junk like auctions, etc. Hope this helps.
2007-05-24 03:48:41 · answer #1 · answered by tom m 4 · 0⤊ 0⤋
Three jobs a month may not be much if you are now doing 20 jobs a month and would like to have more. You are right in thinking that the yellow book ad may not pay for itself, but you won't know unless you try it. If you are doing well enough to risk the fee for one year, it may be worth trying. Of course you don't have to buy a full page. A quarter page or 1/8 page may do the job if your competitors don't have more than a line listing.
On the other hand if you want to increase your business but can't spend that much, you might try advertising in local papers, or weekly classified pages. Some are quite inexpensive. Finally, you should also advertise on Craigslist.com for your city, which is free.
2007-05-24 02:09:35 · answer #2 · answered by Anonymous · 0⤊ 0⤋
I have NEVER found Yellow Pages advertising to be effective. The current generation of consumers uses the Internet to find businesses. You'd be much better off taking just the free, basic listing the phone book company gives you, and taking the money you would have invested in the big YP advert and spending that money on a USEFUL web site...one where your potential customers can actually get price quotes, sign up for service, make payments, etc.
You alluded to the very thing that always kept me from advertising in the Yellow Pages....why on EARTH would I want my prospective customers seeing all of my competitors names and numbers in the same place??? No, thanks...I'll distribute flyers, brochures, magnets, etc with my name on it. I'll do radio spots (I avoid TV like the plague...people never remember the message from TV advertising). Have a web site like described above.
Make your premium service WORTH the premium, and you'll do fine without the Yellow Book.
2007-05-24 02:05:24 · answer #3 · answered by Scotty Doesnt Know 7 · 0⤊ 0⤋
i'm pretty sure i saw other people advertised when i looked it up last week but i think that you have to think about how many jobs you get already,if your business is doing good and it can afford to pay for more advertising i think you should go for it if you business is little and your expecting the yellow book to help get the word out there i wouldn't.
2007-05-24 02:08:35 · answer #4 · answered by *Suzy-Q* 4 · 0⤊ 0⤋
Francesca's sisters identify : might be...Leah, Holly, Abby, Andy, Gemma, Molly, Jayde, Jamie* models- Abby, Holly, Sarah, Ashley, Jamie, Mia, McKey (french for Mickey) , Chloe, Shauna, Lucy, Jessica, Kim, Carol, Sienna, Josh, Kayla, Caitlin, Lily, Kate,
2016-08-11 13:31:33 · answer #5 · answered by patlan 2 · 0⤊ 0⤋