I believe they removed everything from the shelves and found that someone must have tampered with several bottles in drug stores and supermarkets...they added cyanide or some such poison to the pills and a handfull of people died. I know it led to tamper-resistant packaging but I don't think they ever caught the people responsible, but they themselves took immediate action and recalled millions worth of products.
2007-05-21 09:19:19
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answer #1
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answered by Marianne D 7
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One of the most important features of that story was that J&J came right out and said there was a problem -- in public relations and in advertising which (if I recall correctly) featured the CEO -- and conducted an immediately, full recall of all Tylenol. They got the message across that they took this seriously, no matter the cost to the company, and that they were looking out for the public's welfare. It was a very important turning point in that crisis for J&J in that they didn't "hide," didn't claim "no responsibility," etc. While they certainly didn't admit to any responsibility at the time, that recall and the very public stance they took was quite amazing at the time for such a large company.
And, yes, I believe that better packaging was another direct result of this crisis.
http://en.wikipedia.org/wiki/Tylenol_scare
2007-05-21 09:43:32
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answer #3
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answered by Shars 5
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