2007-05-21 07:16:22 · 3 answers · asked by Deborah J 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
If you are talking in terms of SEO, then you should probably get a cost /click analysis done first and realize that you will probably need to commit a reasonalbe sum to getting a statistically relevant sample to determine if your ads are working or not. You will need to set up a control ad and then do testing on various elements of the ad, which could include hundreds of combinations.
Statistically relevant should be at least in the 100s of responses / clicks. That should help you get that going.
In typical terms, you'll need to assume material costs for tests, personnnel costs to develop and administer the test and analyze the data. Again, for SEO, you might want to invest in some software (I can recommend some). Contact me if I can be of more help.
Perhaps a better questions to ask before you start spending money is "How much can I spend to get a client based on my product or service." That will help you determine how much you can spend on R&D for SEO...
2007-05-21 07:28:54 · answer #1 · answered by John H 3 · 0⤊ 0⤋
I've been doing this for 25 years. Here's the reality of the thing. The fundamental rule of R&D budgets is that if you tell them what it will really cost on day 1, you'll never get any Research or Product Development budget approved. The fundamental question is the enterprise's committment to R&D, management's understanding of the risks, and investment required,.... and the credibility of the R&D organization to deliver results. Then.... it's basically a question of what proportion of earnings or available funds can be allocated. Deciding how to spend it is easy. The common mistakes poor performers make is to not spend every penny of the capital equipment budget, and to have an empire of mediocre performers instead of a select team, of highly paid superstars. In this biz, it's the superstars who are going to impact earnings, not the jokers who are expert meeting attendees and good team contributors. Go for the best talent, give them the absolute best resources possible, go easy on direction and stand back. .. and for god sakes, keep the damn MBA clones out of their way.
2007-05-21 20:00:55 · answer #2 · answered by squeezie_1999 7 · 0⤊ 0⤋
I'm afraid you'll have to research that before you can develop it... :-)
Seriously, I thik it depends on what you are trying to R&D, and what you expect to get on the return for the investment...
2007-05-21 14:24:31 · answer #3 · answered by davidinark 5 · 0⤊ 0⤋