In the diamond ring business, do the consumers get what they pay for?

Question

What I meant was this: When buying diamond (engagement ring), can I go to any store and pretty much get what I paid for? You know, the saying,"you get what you paid for".

Answer 1

It's still worth shopping around. How good a rings looks is subjective. Sure, how many carats it is isn't, but you can still find a good deal, especially from a reputable retailer. See

http://www.nimisis.com/halfpricebargains/US/3890311

Answer 2

unfortunately, no. There are too many uneducated or unscrupulous jewelers out there (mainly in those "established" chain mall stores) that will sell cheap stones at a high mark up to maintain profit margins. If you want to get the best deal for your money, go only to an AGS certified Jeweler... they are governed under a strict system of ethics - most jewelers don't qualify to be a member, so it says a lot when one gets accepted.
and remember, diamonds will never resell for what you paid. It just doesn't happen.

Answer 3

I'd stick to the chain stores (Kay's) or a reputable jeweler who has been around for a while.
Also, get an appraisal, if the ring costs more than you could afford to lose get insurance on it,like,. right away.
Goo luck.

Answer 4

places that have sales that say 30-40-50% off are probably not good... look for a place that sells loose diamonds and also has settings for sale...