How much of social activity is aimed at freedom for individual consciousness?

Question

How much of human social activity is like this: http://www.glumbert.com/media/cultleader

Answer 1

For the second question, I'm sure the answer is " more than we realize".

There can be no doubt that masses of people are manipulated on a regular basis, and in most cases they are never the wiser.
Going clear back to into history, individuals felt the need to place themselves upon some kind of pedestal in front of others. Villages could be subdued by fear of punishment or promise of reward, thereby bringing about the advent of religion.
It goes on today, when we are told that "we may not be able to protect you if Democrats come into power".
or "the end is coming, you better be prepared."
Then there are the product advertisers............
Some may eventually realize that they are being herded like sheep, most may never.

In trying to answer the first question, which I'm pretty sure is an unknown, or minuscule amount.........just the term 'social' implies group or herd mentality.......so then it could be inferred that no social activity is aimed at individual or 'self actuation'
One time, a while back, someone mentioned the number as 'one in ten thousand' as the number of individuals who will have eyes to see and ears to hear.