I've been excited lately to see the Dove's Campaign for Real Beauty. Finally, a corporation is telling women that beauty comes in all races, all ages, all shapes, and all sizes. Are there any other companies you have seen that gives positive messages to women? I want to buy more from pro-woman businesses, rather than ones that tell women they should look like Barbie dolls.
2007-05-07 02:34:17 · 10 answers · asked by Graciela, RIRS 6 in Social Science ➔ Gender Studies
The company that owns Dove (Unilever? Not sure) also makes a product that bleaches skin. It is hugely popular in India and its commercials feature women who have no luck in love or work, until they lighten their skin, then they find a boyfriend and a job.
My point is, Dove does not in fact care about promoting "real beauty" (whatever that means). Their advertising campaign is just another way to sell products. The entire beauty industry - actually, most industries - are based on making people believe that something is wrong with them, and they need a product to fix it.
2007-05-07 03:53:16 · answer #1 · answered by Anonymous · 5⤊ 0⤋
If I want positive messages for women, advertising is not where I'd look. I would read books about women who have accomplished great things in their lives, or inspirational quotes by women achievers.
To address your question, though... Curves and Slim Fast (a Unilever company) are also using female models with curvier bodies to represent what is desirable.
Ryka is an all-woman company that makes athletic shoes and clothing, which supports women in sports.
The Dove campaign is a postive element in the industry, and it may pave the way for other consumer products companies to change the way they advertise, if it proves to increase sales. True, business only cares about profit margin. Still, if the general public buys Dove products because they like the advertising, and then other companies follow suit, there is a potential to change the attitudes and perceptions of consumers, because we are constantly exposed to advertising images.
2007-05-07 11:58:18 · answer #2 · answered by not yet 7 · 2⤊ 0⤋
Okay ... Dove's campaign is great 4 sure ... Buuuuut ...
When men go on a hit list: Cameron Diaz is ugly ... Lucy Lu is Hot ... Paris is NOT ... Beyonce has a big butt ... and then when you're watching TV with a man and a "Regular Woman" shows up in her underwear ... well, the man usually goes into convoltions ... so it's bad enought when the perfect women are getting rated ... but it's so very hurtful when a man contorts at seeing a real woman.
BTW, ALL men I know do this ... and I know lots of GOOD MEN (not perfect ... but GOOD) ... but I believe society has given the image of what cannot be for so long that men can't accept anything less than what's dolled up. We're all doomed.
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What amazes me is the LACK of adding georgious men. Why do women shave? To get the men ... right??? Why do women use lip stick ... to get the men right???
So why do commericals have FAKE woman "puckering up her lips like this" ... and being DuuuuMB ... I don't want to act DuuuMb to get a man ... where's the good looking men??? Where's The Good Looking Men??? WHERE'S THE GOOD LOOKING MEN???
WHERE - WHERE - WHERE - Please tell me where???
Don't use woman to lure me in ... I'm NOT a man ... Lure me in with Men !!! I'm a sucker for a man with great legs ... show me that to get me to spend my $$$!!!
2007-05-07 10:55:18 · answer #3 · answered by Giggly Giraffe 7 · 5⤊ 0⤋
Hane`s "Just my size" used to have some decent commericals. It has been awhile since I have seen any commercials in the states however!
I would really, really like to see more positive messege type commercials though. I boycott any outfit that only advertises to horny men (and I think we all can think of a few off the top of our heads). No matter how good their products are, their advertisements offend and depress women of all ages everywhere.
2007-05-07 11:40:42 · answer #4 · answered by Smiley 6 · 3⤊ 0⤋
To be honest, not many come immediately to mind. However, you should write a letter to Dove telling them what you think. Customer feedback is very important, and they will continue to be motivated to promote healthy images of women.
Update: I thought of another one... Nike ads where women are engaging in sports activities... I've seen a few with athletic women (as compared to "Barbie Dolls").
2007-05-07 10:05:45 · answer #5 · answered by thedrisin 5 · 7⤊ 0⤋
Advertisers are ONLY interested in SELLING product. So don't expect any kind of sincerity from them. They will ALWAYS try to tell you what they think you want to hear.
One thing for sure is that the entire cosmetics industry makes sure that EVERY girl/woman feels totally insecure if they're not using make up. Women are constanly worrying about their skin, their hair, their this or that and going out spending all kinds of crazy money on more products. They cosmetics people are loving it and laughing all the way to the bank at your expense and insecurities.
2007-05-07 10:02:52 · answer #6 · answered by Anonymous · 4⤊ 1⤋
Except for Dove and some ads I've seen in Ms. and PINK . . . I have no idea.
I'll tell you this right now: Do NOT buy from popular designers, i.e. Jimmy Choo, D&G, etc. Theirs are sexist to the point of bizarre.
2007-05-07 13:15:04 · answer #7 · answered by Rio Madeira 7 · 2⤊ 0⤋
I was going to say Nike; my daughter is too young to understand the intricasies of Corporate America's marketing machines... and is motivated by the active women in the female-targeted ads. My baby is a tough little cookie. :)
2007-05-08 00:00:01 · answer #8 · answered by PunkMom 3 · 1⤊ 0⤋
I was going to say Dove, and that's the only one that comes to my mind.
Edit to Carrie
Wow, good point. I didn't know about that Fair and lovely stuff until just now. I watched the commercial and it is ridiculous.
2007-05-07 10:47:26 · answer #9 · answered by ☭ 4 · 4⤊ 0⤋
Just about all of them. All companies that advertise beauty and clothing products.
2007-05-07 09:37:46 · answer #10 · answered by Clown Knows 7 · 1⤊ 8⤋