Do retailers in US charge for placing male grooming products in specified place?

Question

Retailers in US like Walmart, CVS target, etc., do they charge marketing or manufacturing company to place the male grooming products like bath soaps, deodorants, shaving products, hair and skincare products in specified place section?

Answer 1

Yes, manufacturers pay the retailer to place their products in their stores and they select where their products are placed.

Answer 2

No, retailers do not. Products for large companies like Wal-Mart, etc. have merchandising plans they have to follow but also vendors have their own merchandising reps. The reps vie for key positions on shelves or in key positions.