I am looking from economics point of view
2007-05-04 22:14:26 · 2 answers · asked by vijay n 1 in Social Science ➔ Economics
Polaroid's market was eroded away by the digital market, since digital photography offered certain aspects of 'instant' results. The one aspect that was not eroded by the digital market is the 'gotta have the print now' market, which is becoming an increasingly small niche. Polaroid will still be able to survive as a smaller company, as it is still expensive to make a 4x5" digital back...many photographers still like the 4x5" polaroid to preview their work before taking the film image (that is, unless they already own a $20K digital back.) I'm not sure about Polaroid's entry into consumer electronics (DVD players and such)...a little too late into the game.
Kodak was smart to not define itself as a 'film' company, but as an 'imaging' company, so it was able to embrace change when digital became practically feasible.
2007-05-08 14:34:41 · answer #1 · answered by Ken F 5 · 0⤊ 0⤋
Kodak competed successful in the new market for digital cameras.in the 90's after being driven to the wall in the 80's by not being able to match Polaroid technology. Polaroid did not make the transition to digital.
http://inventors.about.com/library/inventors/bldigitalcamera.htm
2007-05-05 02:22:04 · answer #2 · answered by meg 7 · 0⤊ 0⤋