I built a website and I was told to have a landing page..Does anyone know what that is?

Question

The keywords were removed for the reason of insufficient content found on the landing page. The search engine I am advertising with requires that the keyword and content related to the keyword be found on the landing page. What is a landing page? Do I need to create a seperate page or is the landing page considered to be my home page? I'm confussed because the keywords I selected for my advertising are on my home page. Thanks

Answer 1

To expand on the previous answer, it's any page on your site that your users "land" on when directing to your site via the search engines. So, for example, if I type "bath towels" into Google, Amazon comes up in the results with the following link: http://www.amazon.com/Bath-Towels-Bed/b?ie=UTF8&node=10789941. I get taken to a landing page that shows all their bath towels. This obviously makes sense because the content on the landing page was relevant to my search term.

The more targeted that your title tags and keywords are on any given page, the more relevant the page is considered. You'll want to make sure that your title tags correspond with the content on the page. To use the Amazon bath towel example again, you'll notice the title tags on that page say "Amazon.com: Bath Towels - Bath." The title tags, along with the content of that page, made that page extremely relevant to my search for "bath towels." The title tags on Amazon's homepage say "Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs, & more." Amazon's homepage would probably never come up in the natural rankings for my search for bath towels because it's simply not very relevant. But they're doing a good job of changing their title tags on each page to correspond directly with the content on the page, so that the relevant pages of the site do come up in the search engines. They are essentially creating landing pages.

Often times companies will create specific landing pages for their pay-per-click advertising too. These usually correspond with marketing campaigns. I saw one recently when I was searching the term "home alarm systems." ADT created a page under the url www.alarmsforlife.com. This landing page features an online form to sign up to receive a special internet offer. The official site for ADT is www.adt.com, so you can see that they created a landing page specificially for a pay-per-click marketing campaign.

Answer 2

A Landing page is the first page that a visitor sees when they get to your site... now, most of the time it's your index.html page, but when you have paid links, or ad links, you really want the visitor to "land" on a page specifically tailored to their needs. The landing page in this case, will be whatever page you told the ad to go to when they click on your link. It should be completely customized to what your ad said, and present all the option as quickly and easily as possible.

Answer 3

A landing page is the homepage, or the first page you see when you go to the site.

Answer 4

church homes can not build on different peoples land. consequently, there is not such subject as "their" land while it includes communities till that's public land. If I very own the land and it does not violate the regulation or zoning regulations, it could be my perfect to construct in spite of i choose. And that applies be it a church or Mosque. i'm not partial to Islam, yet i'm partial to the 1st modification.

Answer 5

It should be index.html or index.htm those are the 2 most common names for landing/index pages.