Over 90% of small businesses fail within the first two years. Why? Many owners fail to plan their needs appropriately. There are some simple steps that one can follow to ensure long-term success.
Identify your target market. Research customers and have an excellent idea of the strength of your target market.
Define your product. Find out what the target customer wants in the market. In other words, don't try to sell hats if the market wants shirts.
Define your consumer. Are your customers primarily male or female, or does your product attract both? Identify your customers' age, be it infant/toddler, child, adolescent, young adult, middle-aged adult, or older. This is essential to determining the exact requirements for which to accommodate your customers not only in quantitative measures [i.e. meeting the demand by having adequate supply], but also qualitative measures, such as speedy service, or the decorum of your employees, as well as yourself.
Set up a plan. Work your market, product, and consumer type into a workable marketing plan. Write a proposal and show it to trusted advisers or consults.
Develop a budget. Most small business owners fail to plan for adequate financing for the first two years. Plan for at least 6 months of negative cash flow, as the first year of your business will probably yield negative return.
Start small. Too many small business owners try to grow too fast and ultimately crash and burn due of lack of capital or the inability to adequately meet the needs for resources in a timely manner.
Have a reliable workforce. Take the time to hire qualified personnel. Avoid hiring candidates that may pose as a liability to your new business.
Do not assign yourself a tremendous salary. Reinvest your net income back into your business to help it grow. Reinvestment is the key to success.
Hire a good lawyer. This is essential from the start to avoid unnecessary legal battles that could have been avoided with proper legal advice.
Have an exit strategy. As your business grows, plan for the future of your business. Will you sell your company? Will you pass it on to another individual? Will you merge your company with another firm? Many families do not have good managers, but still want control. Proper planning will avoid unhappy endings to a good business.
Tips
"Proper planning promotes peak performance." Accept this statement as your mantra.
Expect long hours on the job. Small business owners normally rack up 60+ hours per week and work many weekends.
Have a supportive partner at home. Small firms must have a happy family environment in which the owner can count on for moral support. Unhappy owners do not concentrate on the business.
Pay your bills on time! This will aid in establishing and maintaining a good credit rating for your business.
Warnings
Do not use business checks for your bills. Take a salary.
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2007-04-30 00:00:53
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answer #1
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answered by Anonymous
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2016-10-14 03:59:56
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answer #2
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answered by ? 4
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