Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that’s right somewhere but wrong elsewhere.” This is an actual statement by a CEO of my international advertising agency. I'm not sure if I agree, can anyone else explain their opinion?
2007-04-29 03:57:27 · 6 answers · asked by Anonymous in Business & Finance ➔ Other - Business & Finance
I guess your CEO never heard of the saying Think Globally act locally.
Why couldn't advertising be tweaked to each individual market?
2007-04-29 04:02:02 · answer #1 · answered by joe s 6 · 0⤊ 0⤋
Hey, that is a very good question. When done well advertising is to notify consumers about a product or service. The consumers to be informed should be the target market to be most effective. "you get advertising that’s right somewhere" this is what the CEO meant by this statement.
The most effective (that which gives the advertiser the most business with the smallest investment) informs the target market about the goods or services.
I hope this clears up your question. Most people do not understand advertising is only to the target market.
Dah dude
2007-04-29 11:04:08 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Specifically with humor oriented advertising you have to adapt the humor to the area you are reaching. In one area something might be light hearted or funny. The same ad may be very offensive in another area or region.
2007-04-29 11:03:25 · answer #3 · answered by asmikeocsit 7 · 0⤊ 0⤋
what makes americans buy a product would put off an indian and not be understood by a chinese .....
because you are using culture or peer pressure to sell
2007-04-29 11:01:02 · answer #4 · answered by q6656303 6 · 0⤊ 0⤋
WHAT???!!!!!!?????!!!!!
2007-04-29 10:59:50 · answer #5 · answered by ash 2 · 0⤊ 0⤋
?
2007-04-29 11:00:03 · answer #6 · answered by will 3 · 0⤊ 0⤋