This was a Survey study and the above statement is my research question. If I have 6 nominal variables (program type, sex of respondent, frequency of viewing, program times, individual programs, & number of persons in the room), and one dependent variable (consumer's ability to recognize advertised and non-advertised products), how do I change my variables so they can be measured and what type of test or analysis would I use?
2007-04-27
14:08:45
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1 answers
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asked by
jjrolls2
1
in
Social Science
➔ Other - Social Science