2007-04-24 01:10:12 · 2 answers · asked by Paul G 1 in Business & Finance ➔ Corporations
An agreement between 2 or more entities (either businesses or individuals) for mutual benefit. Usually, the individual entities have strengths the other(s) don't have, or one or the entities has a weakness that's offset by another entities' strengths. Let's say you had a great customer base, and I had a great offshore supply chain. We might form a strategic alliance that allows us to profit in an export/import business. The alliance doesn't require legal paperwork, but that never hurts.
2007-04-24 02:14:35 · answer #1 · answered by jdkilp 7 · 1⤊ 0⤋
McDonald's and RedBox.
Petsmart and Banfield Veterinary
Sears and Black & Decker
AT&T and Cingular
Bank One & JPMorgan Chase
Strategic Alliance should create a value greater than the sum of their parts. Example:
A is worth 1 million alone, B is worth 2 million alone, but AB together is worth 5 million.
2007-04-24 16:05:21 · answer #2 · answered by Rank Roo 4 · 0⤊ 0⤋