Pricing strategy?

Question

1. Marketers argue that it is hard to develop a pricing strategy or a broader competitive strategy without knowing the value of your goods and services to customers. Powerful models and mind-sets help managers to work out how much they can charge for their products and spot opportunities in the market and – the ultimate competitive strategy – to serve customers in ways that competitors can’t even imagine. Discuss

Answer 1

Yes, your idea is fantastic, the ultimate competitive strategy, to serve customer in ways that competitors can't even imagine. Yes, I have met customers face to face in the service industry, the premier and rich customers, and they have confirmed that they do need service, more service, high international standard of service, and are willing to pay a premium for the service. U will be one up on your competitors and also on the competition. But do your study well, customers are becoming more demanding and want high international standard service, and will not settle for less.

Answer 2

You need to list out all the parameters which lead from the value of a product or service or good to its possible price payable by the consumer. Assess which ones give you maximum flexibility and advantage over your competitors and in terms of the intensity of demand. Also assess the rigidities and negativities in various parameters. Set them off against the former and deduct the likely price. Simple, eh!

Answer 3

your question is too generic with out any focus and leave a lot to imagination. what we need is pricing startegists who hit on the bulls eye and connect well with the customers and not people who beat around the bush. its simple you do a value based pricing by optimizing your deliverables and by understanding the market realities. never see pricing in isolation from the other P's of marketing.

Answer 4

i do no longer understand approximately this particular telephone, regardless of if the generally cellular telephone organization will charge you a minimum volume for the telephone (or perhaps provide it away loose) so as to fasten you into an costly 18 month settlement (the place each and every of the flamboyant good points fee greater) .. so assuming a typical approach, this is "sell the telephones good points" as a 'lifestyles form' or 'trend' accessory collectively as hiding the actuality that it's going to value you over one thousand quid by potential of the time the settlement expires (i.e. comparable as Apple iPhone)