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Often, when I hear a song or "jingle" on a television commercial, I'll remember the music very quickly. Sometimes, I'll either hum or sing the tune, whether or not the commercial is on TV at that moment.

Friends of mine, and one friend in particular, say that this makes me a "sucker", and that the commercials are influencing me to buy products. Of course, I agree that the commercials are DESIGNED to make consumers buy products, but I have rarely, if ever, been influenced enough to buy anything. For example, I have been singing the Oscar Mayer "b-o-l-o-g-n-a" for most of my life, but I can't recall ever purchasing Oscar Mayer bologna. I just happen to have a good memory when it comes to music.

I think advertisers intend to make commercials memorable, and they intend to make the jingles "catchy". But does the fact that I do remember them make me a sucker?

2007-04-19 03:55:30 · 4 answers · asked by What the Deuce?! 6 in Entertainment & Music Television

4 answers

Nope. Remembering commercials and jingles doesn't make you a sucker. You're only a sucker if you allow the commercial to sway your purchasing decision.

Advertisers are subtle. They create their commercials to build up "impressions" in your mind over time. So, if you've never bought Oscar Mayer bologna yet, that's OK. If your friend invites you to a picnic and says, "Hey, pick up some lunch meat on the way to the park," guess what brand you'll probably buy.

2007-04-19 04:09:59 · answer #1 · answered by Anonymous · 0 0

The whole idea behind a commercial is to make you remember it when you go into a store and see the product sitting there, hoping you will buy it. Some may say that is being a sucker, others would call it a successful ad campaign.

2007-04-19 04:06:36 · answer #2 · answered by ♥Instantkarma♥♫ 7 · 0 0

TV commercials make me find the mute button.

2007-04-19 03:59:14 · answer #3 · answered by JJ 2 · 1 0

no, it makes you human

2007-04-19 03:58:36 · answer #4 · answered by dreamsncrystalvisions 4 · 0 0

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