Do personal endorsements affect a player’s performance? If yes, how?

Answer 1

Does pocket money affect your class performance ? No...
Similarly, endorsements can't affect a player's performance.
If you think that the players would under-perform because they are already receiving a huge amount of money, it is a wrong perception because they know very well that all their endorsements are closely linked with their performance. and not in just an abstract manner, there are specific 'clauses' in the endoresement-agreements which state the conditions related to this.
Also, if you think that players perform poorly because they spend most of the time in ad-shoots rather than practice, it is again a wrong perception. A player hardly devotes 24 hours PER YEAR in ad shoots. While the time devoted in practice is a hundred times more than this.
Just because an ad featuring a player comes every 5 mins on TV, doesn't mean the player has devoted that much amount of time in doing that ad.

Answer 2

Yes, the personal endorsements are affecting the players performance. We find the players more on the TV screen in some ad or other than doing heroics on the field. Normally personal endorsements should not affect the performace of the players but when they are more and more into various ads than doing their bit on the field, then yes it is affecting. Personal endorsement in any sport is based on the popularity of the players. Agreed the more popular the player the more the ads they do. But this should not affect their perfomance. Our cricketers for instance, just before the world cup we saw them in so many new ads that were not present earlier. If this is eating into their practice time then naturally I am not suprised at the way we have played. I do not blame only the cricketers either, because we in India have given them a god-like adulation and most of the kids tend to buy products endorsed by the cricketers, and also treat them very badly when they lose. For the world cup this year instead of preparing for the game, our team seemed to have been preparing for all the ads that had come on screen during and just after the world cup, instead of on the game and winning. So definitely personal endorsement are affecting player's performance as the amount they earn in endorsement seems a number of times larger than what they earn in their profession whether it is cricket, tennis, motorsports etc and concentration nowadays seems on the commercial aspect by the players.

Answer 3

The recent performance of the India Cricket Team was pathetic to say the least. Too many endorsements and too much of media exposure. The players should be paid according to performance. There should be a rating system (points). "X" number of runs in a match = "Y" points, "X" number of catches = "B" points, "X" wickets = "A" points etc. at the end of the tournament or matches each player should be paid according to his performance this will eliminate all precedents like seniors, juniors, etc. NO player is too good to not go through the assessment process. This will I am sure boost all players and ensure that each one gives of his best. Endorsements should be limited. These people are being paid heavy sums - albeit part of the tax burden that we have to bear. Why should they be paid high salaries - the think tank/s need to re think not only on the selection process but also on how much a person is entitled to earn by way of endorsements - this I am sure will eliminate the nonchalant attitude of most of the players. It is often noticed in the Indian team that when a player performs well he is raised to the heavens and receives endorsements - which in most cases is much more than the packet they receive for playing cricket. Why then should they perform ? If endorsements are limited and salaries are paid based on performance I am sure we would have a better performing team. The media too needs to tone down all the hype they give the players - the money and time could be spent on betterring the lives of more deserving persons - handicapped, orphans etc.
A perfect example of personal endorsements affecting a player's performance is Ms. Sania Mirza. As long as she had not won a worthy title she was no one as soon as she entered the semi-finals her victory was blown out of proportion and since then can anyone tell me how far she has progressed - endorsements have killed her vision whether she admits it or not. She was better off without prize money today India is paying the price - stop this useless hype - sport in India is suffering - there are many talented people around it is time to go on a talent hunt - remember seek and you shall find.

Answer 4

Of course.
It interferes with the overall focus, practise schedule etc...
For e.g. if an average person wins a lotto, say a million dollars, for a certain period of time or so, that person will be under the influence of the sudden turn in the financial situation. Life will not be normal and most importantly the mind will not think normally.
So no matter how good a player/cricketer is , endorsements like any other issues similar to injury, personal problem will naturally affect the players performance.
The only sad part is that, Team India is a national team and not a privately owned franchise, so poor performance of Team India in one way or another reflects on the country.

Answer 5

It is indeed every persons desire to earn more. But, at what cost? Our players are very highly paid to perform. The public pays this amount to BCCI indirectly. The players sign up contracts with Corporates bagging huge amounts. They have to visit product launches as desired by the corporates, attend parties, meet young and glamoures girls which affects every youngster. This deviates the focus from the game. No one has time to practise seriously like other countries, which is the main reason why personal endorsements affect the players performance. Stop this immediately. the player earns enough by playing for 5 years which will take care of atleast 2 to 3 generations. They can then find a job as a commentator or coach. Any player playing for the country must perform at atleast 70-75% potential. Money spoils sportsmen. India has experienced this. Money makes players arrogant which affects the performance. It is advised to the BCCI that they should not spoil our players. Pay within limits only. Let us win atleast the 2011 World Cup.

Answer 6

I dont agree to the fact that personal endorsements affect anyone - well i guess if you are talking about players - they should be playing - if they are not playing - then they are not players ( coz they are doing the endorsements ) - lets have this doubt cleared out first - are we talking about " Players " or are we talking about people who endorse products !! well if someone says they are one and the same (as in Dravid , Sachin etc ) - and also support the cause where in endorsements and playing go hand in hand - why cant we have people who endorse do the playing also - you know what i mean right - we can have Models and other TV actors do the playing too - its same i guess - i players can term themselves as players and also do the endorsements and they find nothing wrong in them - why cant we have actors ( who anyway do the endorsing part ) chip in with the cricket bat ? - sorry i may have asked a question in turn of a question - but we ( specially me ) stupid people are so carried away by the ads that we forget the player dont ADD anything to the game but the AD s in the breaks - ( pun intended ) - someone rightly said - a boy was watching TV ( criketers' son ) and he cried out " Mom see - dads hitting sixes" Mom Cries out from the Kitchen - " No son it must be an ad" ( coz they never do anything good in reality !!

Answer 7

Yes, and only positively. What causes the problem though is the fact that there is almost no other sport that could ever become popular. Why ruin the only sport that India plays by taking the endorsements away? Simply compare the performances of India when endorsements were fewer and most cricketers were working in non-cricketing seasons with the present day performance.

If this is the only sport India is known for internationally then let those working for it have the "celebrity" status. It should have more incentives for performing. Selectors don't have any endorsements, why do they perpetually perform lousely? Generations and generations of selectors have gone by but they are as lost as the first crop of them ever was. Use selection for rewarding performances, not what one is able to earn.

Answer 8

75% yes it does affect because money is a very fishy thing. For a shallow player like Dhoni, for instance, who makes Rs. 60 Crores a year, what is the incentive to perform well after earning enough to feed next 3 generations? Plus, high endorsement amounts drag in over-confidence that "I am the best, and no way a small team like Bagladesh can beat me". So yes, endorsements (esp. high-paying ones) does affect a player's performance.

25% No! There is an exception however. And that exception is the clearly on the player himself. If player is like Tendulkar, who earns more than ANY Indian celebrity understands the value of success and does not let arrogance take control. Infact, people like Sachin feel more responsible after signing overpaid endorsements. ---- I COMPLETELY AGREE THAT SACHIN GOOFED UP DURING THIS WORLD CUP, But a player's legendary image isn't hindered if he performs ill in one tournament.

IF AMITABH BACHCHAN SIGNS AN INAPPROPRIATE ROLE AND TOTALLY GOOFS UP THE FILM...... WOULD THAT MEAN AMITABH BACHCHAN IS A BAD ACTOR? So if Sachin performs poor in a series means he's not a good player?

So, it all depends from player-to-player. Whether it's player or politician or film-star...... sense of responsibility should be there. In short, if you let the endorsement amounts get to you, you will face failure within no time. But if you stay intact with your dedication & performance, endorsement amounts can never affect your performance.

So the answer is: 75% yes and 25% no.

-Akshay Rawal

Answer 9

Personal endorsements affect the player's performance in a very POSITIVE WAY.
A player who has endorsed his name and become a brand for a product will definitely PERFORM better to live up to that name. He can be a cricketer or an actor or a singer or a tennis player. Many tennis players have their own brands, in fact why not have a cricket bat by the name of Sachin or Azur or Sunny .
Why not a Cricket ball by the name of Bedi, Kapil or Kumble?
Why not the dress design be branded also.as Prassana or Venky?
Why does the Indian public have a problem if any player makes money?The player also should have business managers and let them make contracts with companies or start their own brands.
We are living in a world which is a "dot" why be conservative.

Answer 10

Yes. Personal endoresements are nothing but a way to make money. Ever think an endorser really likes or uses the products he signs for?

1. Players are there to play the game, for themsevles, for the nation, for the game itself. To make some money on the sides is fine, but when money itself becomes the motive for everything, the player looses his committment...towards the game. This is exactly whats happening with Indian cricket players today.

2. Too many commercials means lesser time to practice, lesser practice, lesser long term performance.

3. Too many advertisements, too much money. Imagine when the top players are worth crores and crores of rupees, they really care about their persistent performance?

Yes we live in a free country and every individual has the right to earn and live lavishly, but then go do business, stop playing cricket, thats the message the fans, the authorities and everyone who loves the game should communicate to these idiots who have forgotten that playing good cricket made them idols in the first place.

PERFORM CONSISTENTLY OR PERISH

Answer 11

Yes, certainly endorsements affect players performance. Since the remuneration offered for endorsement is so huge that it becomes the main source of income rather than the secondary one. Though the cricket should be the main area of profession for any professional player he knows very well that what he would get from match fees will be penuts compared to what he is earning from endorsements. Thus all his attention is towards keeping his place safe in the team. This attitude brings about a change in players style and instead of being a team man he becomes self centric. He tries to remain on pitch for longer time, plays safe and his natural game suffers. Initially he succeeds in scoring runs playing more balls. He also succeeds bowling negatively and not aggresively as he knows the importance of not giving runs rather than taking wickets. All these playing tactics make him so selfish that it shows on the team spirit and other players do start feeling that he is playing for self and not for team. This affects team morale.
Again the sponsors who spend a lot on endorsements know the importance of a player playing in the team. They exert direct and indirect pressure on board and selectors to chose a particular player even though many a times he may not be the first choice. This brings unhealthy practices into play.
The BCCI's move of curtailing number of endorsements, if made applicable , will be a boon of Indian Cricket, but I am not so sure because of the high stakes involved.
SHARAT JAIN