New business Market penetration %?

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New business Market penetration %?

Can anyone please tell me if there is a universal formula to work out the market capture for a new business?

2007-04-08 14:19:12 · 1 answers · asked by FIt for Life kts 1 in Business & Finance ➔ Small Business

1 answers

There is no such thing as "market capture". There is market share (company's sales as a percentage of industry-wide sales) and a whole slew of industry-specific penetration measures.

2007-04-08 14:39:45 · answer #1 · answered by NC 7 · 1⤊ 0⤋