explain positioning strategy for UPS and FED EX?

1 ⤊

explain positioning strategy for UPS and FED EX?

this include segmenting, targeting and positioning..

2007-04-07 05:49:49 · 2 answers · asked by baby gurl 1 in Business & Finance ➔ Corporations

2 answers

UMMMM

2007-04-07 05:51:48 · answer #1 · answered by Anonymous · 0⤊ 0⤋

On position is that they avoid letters. This is a key component of their success. Letters are very low margin. The growth of these "package only" services is a key reason why postal rates have increased so much ... the post office has lost most of their package business (profitable).

2007-04-07 12:54:07 · answer #2 · answered by jdkilp 7 · 1⤊ 0⤋