Answer in detail please!!!
2007-04-06 05:30:50 · 11 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
AIDA...
Attention, Interest , Desire, Action
A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.
2007-04-07 12:15:21 · answer #1 · answered by Anonymous · 0⤊ 0⤋
All advertising is emotional. And, nothing stirs the emotions more than an image that a person can associate with.
Everyone is attracted to some type of image. Researchers discovered there are 2 types of images that work well - positive images and sympathetic ones.
The most popular positive images are:
1) A baby or babies
2) A car
3) Dogs or cats or both
4) Food
5) A beautiful woman
6) A handsome man
Sympathetic images tell stories of hardship that end well. They include the baker who bakes all night to make a particular brand of donut. The struggling schoolboy who makes the honor roll thanks to a mail order course.
Hope this helps.
amadeus
2007-04-08 03:35:33 · answer #2 · answered by amadeus 3 · 0⤊ 0⤋
We are bombarded with advertising, and so we have become excellent at screening them out, or avoiding them. We actively choose which ads to pay attention to and which to ignore. So ad advert has to work hard to get you to pay attention to it and stand out from the clutter of other adverts that surround it. W. Fletcher suggests that there are 4 main ways an advert can grab your attention by way of analogy of spotting faces in a crowd.
When you walk down a crowded street, you see hundreds of people. Almost all of them pass unnoticed, but a tiny handful make an impact on you. You notice them and perhaps remember their faces afterwards. You may notice and remember them because:
1) they are unusual, they 'stand out', because they are physically different (eg ugly or beautfiul, very tall or very short, etc)
2) they 'stand out' because they have made themselves seem different (eg in dress or behaviour)
3) something about them has relevance for you personally (eg you are interested in what they are wearing, or they remind them of someone you know)
4) a face in the crowd is actually a face you were looking for, or is already familiar to you (an old friend)
In the same way adverts stand out of if:
1) the product advertised is different or special
2) it is advertised in an unusual or striking way
3) the ad is particularly personally relevant to you
4) it is an advertisement you have got to know well
The best advertisement will often work in all four of these ways, eg. Apple iPod.
2007-04-09 03:51:30 · answer #3 · answered by SIMON W 1 · 0⤊ 0⤋
Advertisers ask themselves why you are not buying their product and they confirm this by market research.
The Ad campaign seeks to correct any misconceptions you might have had concerning the product, preparing the way for a potential sale.
At one time instant coffee sales were blocked due to a
perception problem detected through market research.
The campaign removed the problem by image transformation. The Ads grabbed people and sales for instant coffee went through the roof.
2007-04-08 03:13:40 · answer #4 · answered by BB 7 · 0⤊ 0⤋
At a FREE Network
http://directmatches.com/clpdirectster
2007-04-10 04:25:27 · answer #5 · answered by clpdirect12 2 · 0⤊ 0⤋
if the s at the end of ads denotes more than one, how DO ads grab your attention
2007-04-06 05:34:38 · answer #6 · answered by lulu 6 · 0⤊ 0⤋
it's like getting attacted to a dress in a fashion shop. diff ppl get attacted to diff fashion. it depends on their gender, life style, tastes, income, family background etc..
likewise getting attacted to an adv depends on above characterstics of the audience. if you are a clever marketeer you must identify the characteristics of your target audience and their tastes in general.
usually babies, beauliful women, attactive men, cars, pets are attactive features of ads. but there are some instances where some contraversiol things get attracted by the audience by and large. like anti smoke advs
2007-04-09 22:14:24 · answer #7 · answered by dil 4 · 0⤊ 0⤋
Ads don't work as well as they use to, word of mouth advertising is working its magic these days.
2007-04-06 05:46:18 · answer #8 · answered by V 1 · 0⤊ 0⤋
By being designed to look like something that you culturally identify with.
2007-04-06 08:26:44 · answer #9 · answered by Heywood Jablome 2 · 0⤊ 0⤋
either pretty colors or atractive people
2007-04-06 05:35:00 · answer #10 · answered by i don't know 4 · 0⤊ 0⤋